[Consumer] Marketing Manager, Consumer Health
Johnson & Johnson
Taipei, TW
1天前

Key Roles & Responsibilities

  • Drive & own brand plans with objective to grow brand equity, usage, consumptions and loyalty to meet business objectives.
  • Lead business analysis and development of annual marketing plan for the assigned product / portfolio platform to grow category and shares, countering competitor activities.
  • Develop, plan & execute integrated marketing initiatives based on strong understanding of consumer and shopper insights and business opportunities.
  • Develop consumer communication or adaptation campaigns, including TVC, print, online, PR, POSM.
  • Lead the planning and execution of integrated product launches and new initiatives, including launch meetings, sales planning sessions and communication tools for sales team.
  • Through analysis on consumer, market and category trends, pricing, competition and campaigns tracking, understand opportunities and potential to strengthen future plans and initiatives.
  • Manage and own A&P budget, forecasting and optimize spends for effective utilization of the investments.
  • Manage 3rd party agency relationships.
  • Quality Related :
  • Ensure all marketing communication materials are approved by appropriate functions as per company copy review procedure
  • Support media related complaints and / or crisis
  • Ensure the execution of copy review process
  • Report significant quality event and product complaints according to related company policy and procedure
  • Job Requirements / Qualifications

  • University educated in business or related disciplines
  • At least 10 years of brand and product management experience with proven track record
  • Prior experience with FCMG, beauty and / or multi-channel are added advantage
  • Insights driven with strong understanding of consumers’ and customers’ needs
  • Good Big Picture Orientation with attention to details
  • Analytical, team player, self-confident
  • Innovative and results oriented
  • Strong communication and interpersonal skills
  • Strong leadership and business acumen
  • see above

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