Trade Marketing Manager - Pharmacy channel
Michael Page

About Our Client

Our client is a global healthcare company that specializes in lifesaving medicines and nutrition. They are now recruiting a Trade Marketing Manager to join their Taiwan team.

Job Description

  • Developing trade marketing strategies aligned with brand plan and promotion activations for assigned products
  • Collaborates with Product Manager for marketing budget planning and implementation to ensure the brand sales target by channel
  • Manages the point of sales material (POSM) including budget, logistics, distribution, assortment by finding the most efficient solutions
  • Monitor & evaluate market demand & forecast by track trade marketing programs with field team to meet the brand sales target by channel
  • Develop and conduct consumer activations, category / shelf management for in store merchandising to enhance brand presence and communication
  • Collaborate and support sales team for key account & distributor management on monthly promotion activities initiatives and delivery
  • Monitor and track trade marketing program execution by field visit with sales team to ensure marketing strategy in line with sales objectives
  • Ensures efficient spending of central budget and supervises the trade marketing spending in the subsidiaries
  • The Successful Applicant

  • Minimum 5 years of trade marketing / brand management experience is needed, preferably with OTC products in consumer business
  • Must be familiar with pharmacy channels
  • Ability for strong analytical skills and able to manage large amounts of data including sales figures and campaign report
  • Good communication and presentation in both English and Mandarin
  • Energetic, organized and business-driven approach is highly recommended
  • What's on Offer

  • Competitive salary package and fringe benefit
  • Promising career development
  • Contact : Ivan MoQuote job ref : 4070713+886 2 8729 8248 Trade Marketing Manager - Pharmacy channel From email

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