Strategic Marketing Manager is responsible for develops, leads, and ensures execution of business plans to meet future needs for company future pipeline.
Reporting to the RA / BQ / NPP director, this position will partner closely with regulatory, medical affairs, market access, commercial and region / golbal IVT team.
Main scope of work
Partnering with cross-functional partners to establish the new product planning framework for assessing future business opportunities of pipeline and areas for growth
Build partnership to work with global, regional and local partners to develop strategies and business forecast to ensure success of future pipeline
Supporting the early brand strategy and representing the commercial team for pipeline assets
Lead company assestt prioritization assessment and coordinate company long-range-finacital plan process
Building commercial knowledge and capability across multiple therapeutic areas and stages of development for future pipeline
Country IVT representative
Commerical assessment for EMAX and GFLS on new therapeutic area.
Others : Monitors implementation of brand strategy and makes adjustments as needed. Analyzes key performance indicators and financial reports such as budget, commercial policy, price, net sales, and investment level, and suggests improvements for new products.
Oversees extensive market research and test market activities for new products. Defines product criteria and characteristics.
Establishes partnerships with medical societies, opinion leaders, consumers, patients, clients and other enterprises. Considered expert in field within the organization.
Develops strategy for uncovering market opportunities by establishing priorities and recommending a process for obtaining intelligence information.
Determines criteria used in screening new product ideas. Evaluates and implements improvements for expediting new products and programs.
Builds inroads with key customer relationships and partnerships for market development and enhanced competitive market share.
Forecasts demand and participates in review of sales forecasts for new pipeline.
Required Capability & Skills
At least 2 years of relevant commercial experience in pharma / medical industries with experience in strategic marketing, brand marketing, or new product planning roles or activities
Proven ability to quickly gain an in-depth understanding of various disease areas
Strategic and analytic thinking; ability to develop commercial strategy with business forecast
Ability to work collaboratively with global, regional and others across all functions and levels within the organization
Strong communication (both in written and oral) and organizational skill
University degree or above