Country Brand Lead
Pfizer Canada Inc.
Tamsui, Taiwan
9天前

Responsibilities

  • Provide insights and brand feedback to marketing lead
  • Tailor brand and execute brand strategies to local market needs, and define local priorities for key Pfizer Upjohn Brands
  • Work closely with other marketers to generate both cost and revenue synergy between Pfizer Upjohn Brands
  • Select best-fitting modules from regional / global content; translate and trans-create brand materials, as needed
  • Manage local agencies for trans-creation (budget, scope, timing, and quality of project)
  • Forecast brand performance and track progress towards target
  • Allocate resource and execute plans in country brand budget
  • Cross-functional brand leadership across field force, account management, medical, legal, regulatory, etc.
  • Train field force on product positioning and prioritization
  • Partner with medical to educate KOLs on emerging medical research and differentiated product attributes
  • Accountabilities

  • Brand Plan : Develop brand plan and review brand strategies with key stakeholders
  • Campaign Development : Select best fitting modules for local needs
  • Promotion Meetings : Manage compliance review of materials
  • Shared Accountability

  • Develop country Op Plan and influence sales targets and brand A&P allocations (with General manager / Sales lead / Marketing lead)
  • Long-range forecasting (with General manager / Sales lead / Marketing lead)
  • Revenue adjustments, as needed (with General manager / Sales lead / Marketing lead)
  • Provide accurate products forecast to supply chain (With Supply chain / Marketing lead)
  • Develop promotional meetings strategy (with Marketing lead)
  • Validate brand-specific messages and design training (with Medical / Training team / Marketing lead)
  • Develop disease awareness campaigns, congress content in partnership (with medical and external KOLs)
  • Qualifications :

  • 5 -10 years of pharmaceutical experience including sales and marketing
  • Bachelor’s Degree; master degree or MBA desired
  • TOEIC score above 800
  • Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.

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