Assistant Brand Manager
Pernod Ricard


Market Assessment, Consumer Understanding & Insight :

  • Define market drivers and insights from market, business, category, competitive and brand performance data analysis
  • Tap into internal stakeholders (i.e. Sales) to gather holistic view of the market and spot opportunities, leverage trends, category and consumer understanding to generate actionable insights
  • Brand Strategy and Positioning :

  • Assist Category Manager to decide on local brand strategies to grow in line with global brand strategy while building brand equity
  • Leverage research and segmentation to understand consumer journey and key occasions
  • Optimize and manage portfolio strategy within brands and partner with Sales and Trade Marketing to align on channel strategies
  • Brand Planning :

  • Assist Category Manager to manage brand P&L and resource optimization
  • Set clear KPIs for all brand activations, and manage performance of portfolio
  • Brand Communications :

  • Develop local communication strategy while keeping alignment with global strategy
  • Deliver strong quality communication briefs & briefings that inspire and drive agencies / partners
  • Assist Category Manager to partner with Brand Company to understand, develop and evaluate master brand communication ideas strategically
  • Define executional KPIs and measure, track, course correct in real-time
  • Brand Activation :

  • Develop 12 month rolling brand activity plan (i.e. events, PR) with integrated communication programs
  • Execute operational and logistical process for all brand activation plans
  • Brand budget A&P :

  • Plan, monitor and control Marketing A&P spending to be in line with the agreed brand plan in cooperation with the finance / trade marketing / sales teams.
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