E-Business Manager
L'Oréal
Taipei Taiwan
6天前

Oversee the Brand’s online sales. Monitors on-line sell-in & sell-out excellence.

Monitor and enhance the online sales activity

  • Ensure User Experience of the website including Design & Aesthetics, Content, and Navigation, Branding / Marketing, Performance, checkout funnel and promotional campaigns
  • Own and manage SEO measurements and monitoring methodologies
  • Manage, analyze and draw conclusions on specific ecommerce KPIs (conversion rate, bounce )
  • Ensure that all ecommerce activity is consistent with the brand sense of purpose
  • Manage Competitive, market and best practices intelligence

  • Analyze digital role in the consumer path to purchase & consumer online searches
  • Stay up to date with market, consumers & competitors
  • Collect and connect working knowledge on the e-retailers
  • Achieve excellence through optimization and innovation

  • Create and maintain an online e-business plan : e-promotional calendar, product exclusivities, cross selling mechanisms, data ownership within ecommerce brands websites and e-retailers ones
  • Create synergies between inside and outside partners in marketing or digital activities
  • Provide SEO / SEM and Digital Marketing through innovation and process improvements
  • Leverage local constraints and maturity in ecommerce activation
  • Drive Growth, Develop and implement creative solutions to drive and convert more visitors
  • PROFESSIONAL & TECHNICAL COMPETENCIES

  • Great understanding of e-commerce solutions and strategies including merchandising, UX & UI, CRM, promotion mechanisms and tactics, pricing and stock management, logistic excellence, payment processing, invoicing and fraud prevention.
  • Technical understanding of the digital product management and optimization.
  • Experience working in the ecommerce CMS, ideally Demandware and web analytics platforms (Ideally Google Analytics 360).
  • Strong analytical skills and data driven approach; with ability to harness multiple source insights into successful sales & marketing opportunities.
  • Highly collaborative approach and confident working with multiple senior stakeholders in a cross functional matrix environment.
  • Ability to facilitate efficient meetings and drive projects with cross-functional teams.
  • Ability to influence and build relationships across an organization.
  • Highly organised with prioritisation skills.
  • PREFERRED QUALIFICATIONS :

  • Degree qualified
  • With a minimum of +5years relevant experiencein e-commerce within international company.
  • Experience in cosmetics industry / Category will be a plus
  • Understand Digital Marketing
  • Fluent in English
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