Oversee the Brand’s online sales. Monitors on-line sell-in & sell-out excellence.
Monitor and enhance the online sales activity
Ensure User Experience of the website including Design & Aesthetics, Content, and Navigation, Branding / Marketing, Performance, checkout funnel and promotional campaigns
Own and manage SEO measurements and monitoring methodologies
Manage, analyze and draw conclusions on specific ecommerce KPIs (conversion rate, bounce )
Ensure that all ecommerce activity is consistent with the brand sense of purpose
Manage Competitive, market and best practices intelligence
Analyze digital role in the consumer path to purchase & consumer online searches
Stay up to date with market, consumers & competitors
Collect and connect working knowledge on the e-retailers
Achieve excellence through optimization and innovation
Create and maintain an online e-business plan : e-promotional calendar, product exclusivities, cross selling mechanisms, data ownership within ecommerce brands websites and e-retailers ones
Create synergies between inside and outside partners in marketing or digital activities
Provide SEO / SEM and Digital Marketing through innovation and process improvements
Leverage local constraints and maturity in ecommerce activation
Drive Growth, Develop and implement creative solutions to drive and convert more visitors
PROFESSIONAL & TECHNICAL COMPETENCIES
Great understanding of e-commerce solutions and strategies including merchandising, UX & UI, CRM, promotion mechanisms and tactics, pricing and stock management, logistic excellence, payment processing, invoicing and fraud prevention.
Technical understanding of the digital product management and optimization.
Experience working in the ecommerce CMS, ideally Demandware and web analytics platforms (Ideally Google Analytics 360).
Strong analytical skills and data driven approach; with ability to harness multiple source insights into successful sales & marketing opportunities.
Highly collaborative approach and confident working with multiple senior stakeholders in a cross functional matrix environment.
Ability to facilitate efficient meetings and drive projects with cross-functional teams.
Ability to influence and build relationships across an organization.
Highly organised with prioritisation skills.
PREFERRED QUALIFICATIONS :
With a minimum of +5years relevant experiencein e-commerce within international company.
Experience in cosmetics industry / Category will be a plus
Understand Digital Marketing
Fluent in English