台北市PURPOSE & OVERALL RELEVANCE FOR THE ORGANISATION : Develop Brand adidas to be the best sports brand by Brand Communications strategy through best mix of media channels and KOL relationshipsAssist Manager to provide full support in develop and execution of ATL campaign and advertorials (incl.
on-going commitment and payment request forms managementFollow the advertising and advertorial budget as set per the marketing plan.
recommendation of advertising materials from global / APAC toolkits + recommendation on local adaptation, work closely with agencies copy development, print production & TVC productionAssist Manager to support the GTM process through the development of Marketing Calendars aligned with CtC and APAC BA teamsDevelop and monitor media plans work closely with advertising agency to create competitive media advantages for adidas and develop out integrated and valuable media planDevelop close relationships with key media / influencersEnsure that adidas is informed about any new media opportunitiesMaintain a good understanding of the media market / pricesExecute the tracking system to continuously understand consumer insight / attitude and take-
away of our completed program, help adidas to identify more business opportunity and adjust marketing strategyContinuously share marketing communication information with adidas teamsDevelop and execute the advertorial planExtend the network and maintain good relationship with celebrities & KOLSAd-
hoc duties as assigned by immediate supervisor or department headKPI’s : Traffic and conversionSales, comp salesNPSKEY RELATIONSHIPS : Key interfaces (internal) : The entire Brand adidas Team, Sales, Retail, CtC, Finance adidas APAC / global brand communications teamKey interfaces (external) : Advertising agencies, research houses, advertorial agencies & model agenciesKNOWLEDGE, SKILLS AND ABILITIES : Strong knowledge and background of sports marketDeep understanding of functional sports products footwear / apparelStrong numeric skills forecasting / budgeting / pricingA sports enthusiastA passion for and an understanding of sportsEffective communication skillsStrong negotiation skillsInterpersonal skillsOrganizational skillsStrong leadership skillsTime managementPressure managementStrong analytical powerREQUISITE EDUCATION AND EXPERIENCE / MINIMUM QUALIFICATIONS : 5 years’ experience in the marketing department of a global consumer goods brand or advertising agency serving global consumer goods brandsUniversity Degree in Marketing or related fieldFluent in English & Mandarin, other APAC language will be beneficialIT : Strong PC skillsOutlook : AdvancedWord : AdvancedExcel : GoodPowerpoint : Advanced