Consumer & Market Knowledge Function - Research Manager
Procter & Gamble
Taipei, Taiwan - Greater China


Are you an intellectually curious individual who is passionate about uncovering human needs and desires?

If so, then a role in the Consumer and Market Knowledge (CMK) organization is for you!

In CMK, we directly influence business strategy, product design, pricing, media investments and much more. We use our boundless curiosity to discover what consumers want, why they want it & how we can we influence them through immersive exploration, in-depth analysis and good research.

We answer questions like : What should our brands stand for? Who are our target shoppers and how do we best reach them? How can we invent exciting in-store & on-line shopper experiences?

You are part of a multi-functional business team, constantly exploring new opportunities for business growth. Your key to success will be your ability to build on and combine soft skills with analytical skills, and use integrative thinking to convey research findings to drive actions with your key business partners across levels and functions.

You will report to the Consumer Market Knowledge leader for the brand / region and work extensively with colleagues from other teams including Marketing, Product Supply, Sales, Communications and Finance.

Job Responsibilities

Consumer insights and analysis using economic, statistical, trend datasets

Designing appropriate consumer research to meet business objectives

Driving business results by influencing marketing and media investments, through an analytics-based approach

Leading creation and execution of analytic action plans that addresses top priority business challenges

Ensuring that your team is actioning consumer insights

Working alongside business leaders to champion shopper-based business plans that drive growth in specific retailers and channels

Leading analysis presentations to External Retail and Distributor Partners.

How success looks like

Building strong working relationships and team members, including the Brand, Communications and Media teams to enable the delivery of business priorities

Grow into a trusted consumer insights expert who works effectively with your business unit


Develop social listening capability and insights to guide social media strategy.

Good at communication within diversified organization.

Strong technical mastery on basic data analysis and read.

Ability to integrate data from multiple sources and provide insightful recommendation.

Proactive leadership to engage & influence multi-functional team.

Experience in other FMCG companies, or experience in social media agency and research house.

Fluent oral English & Good written English.

4-10 years experience on research industry.

Working experience in global FMCG companies is a plus.

This is important to note :

Each applicant can only apply to ONE position, please carefully consider which function and position you would like to apply to.

Immigration sponsorship is not available for this position.

P&G is an equal opportunity employer, we value diversity at our company. We do not discriminate against individuals on the basis of race, color, gender, age, national origin, religion, sexual orientation, gender identity or expression, marital status, disability, HIV / AIDS status, or any other legally protected factor.

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