PCH is a leading global consumer healthcare company with #1 / leading brands in several categories, including Centrum (#1 multivitamin), Caltrate (#1 calcium supplement) and Advil (#1 OTC pain reliever).
Taiwan is a leading market for PCH. Centrum, Caltrate and Stresstabs are each the #1 brand in their respective categories in Taiwan.
The Marketing Director holds ultimate responsibility for the marketing activities and oversees the development and delivery of a fully integrated marketing strategy for the business.
This position champion a globally aligned, locally focused marketing strategy for the entrusted portfolio and assist in developing a superior field organization through marketing committee.
Also, deliver intelligence and insights to business and lead the growth of a clearly defined portion of the PCH portfolio in Taiwan.
This role reports directly to the PCH Taiwan GM and is a member of PCH Taiwan Leadership Team.
KEY RESULT AREAS & JOB ACTIVITIES / TASKS
Oversee forecast and monthly / quarter / annual delivery.
Lead annual OP and quarterly financial forecast updates.
Lead reporting to regional team with support of finance and broader organization.
Marketing Strategy Development & Implementation
Develop business plans to achieve business target, strengthen brand equity and increase brand share within each category.
Build marketing forum / committee and capable functional marketing team. Promote best practices and marketing knowledge learning through marketing forum & summit.
Encourage team apply proven effective marketing process & disciplines.
Monitor the implementation of product plans and promotional activities through sales performance e.g. sales, sales growth, market share, margins, and other growth driver indexes.
Guide team to establish brand architecture and new product development roadmap. Seek synergy in new product development.
Provide guidance on marketing plans, as well as recommend strategic imperatives and go-to-market strategies to achieve maximum market impact.
Lead multi-agency team.
Build Long-term Strategy
Lead in develop PCH Taiwan portfolio strategy and brands long-term growth strategies.
Provide analysis and forecast on market and brand development trend.
Implement agreed category / brand long-term strategies to ensure the market share and sales revenue growth, and financial target achievement in all channels.
Annual Marketing Plan
Manages the development / execution of strategic, integrated marketing communications plans, budget and measurable targets for the specified geographic market.
Implement agreed category / brand long-term strategy to ensure the market share and sales revenue growth, and financial target achievement in all channels.
Liaises with Taiwan business leaders to drive strategy for targeted marketing activities for assigned business lines, develop plans and collaborates with regional marketing team as needed.
Lead team and give guidance to formulate annual marketing plan and communication strategy in both retail and ethical channel.
Optimize marketing mix, including brand positioning, product mix, pricing and distribution through above-the-line and below-the-line activities.
Guide team to establish brand communication and marketing mix strategy, supervise the implementation and campaign evaluation in all channels including retail, e-
commerce and hospital channels
Utilize various communication channels, incl digital, to engage with consumers and build brand preferences.
Promote healthy brand relationship with community, customers and consumers.
Guide team to develop & implement annual retail and ethical channel activation plans to realize brand strategies and outperform competition in terms of display, recommendation and promotion at retail level.
Lead team to work with sales team to deliver retailer account plans and e-commerce plan to achieve targets.
Budget Preparation, Control and Compliance
Plan and prepare annual category / brand budget.
Prioritize and allocate budget according to category portfolio strategy.
Monitor and control the budget to ensure cost effectiveness and efficiency.
Ensure compliance in all activities.
New Products Development
Lead team to identify consumer unmet needs and category development trends to look for new product development opportunities for all channels.
Prioritize new product initiatives and solidify brand architecture with new products.
Lead team to deliver the new product pipeline as well as new product launch plans.
Coordinate with internal / external stakeholders to ensure successful launch.
Responsible for developing team’s career development plan, coach and lead them to accomplish the target through effective communication.
Initiate and arrange team training to improve team’s core competency and professional skills.
Build a highly engaged, high-performing team.
Coach and motivate marketing organization to achieve their full potential.
Education / Experience
University graduate with qualification in Marketing, Business or similar fields MBA preferred
Minimum 12 years of marketing experience of which at least 5+ years in the capacity of a manager or above
Ability to set objectives for self while working closely with marketing leadership and senior management
Ability to create and deliver effective presentations to working teams and senior management required
Product launch experience is required, previous FMCG experience (sales, marketing, etc.) is preferred
Ability to manage multiple priorities effectively, problem solving, obtaining consensus required
Possess a genuine interest in helping to improve the lives of consumer and their families
Strong understanding of business strategy, marketing planning tools and processes
Strong customer focus with the ability to adapt to internal client needs and expectations
Strong communicator and presenter, with the ability to persuade others and foster open communication
Strong business acumen
Strategic and logical thinking
Outstanding communication and interpersonal skills
Self-drive with high EQ
Excellent command of English and Mandarin Chinese (written and spoken)
Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.