Marketing Director
Pfizer Canada Inc.
Tamsui, Taiwan, China


PCH is a leading global consumer healthcare company with #1 / leading brands in several categories, including Centrum (#1 multivitamin), Caltrate (#1 calcium supplement) and Advil (#1 OTC pain reliever).

Taiwan is a leading market for PCH. Centrum, Caltrate and Stresstabs are each the #1 brand in their respective categories in Taiwan.

The Marketing Director holds ultimate responsibility for the marketing activities and oversees the development and delivery of a fully integrated marketing strategy for the business.

This position champion a globally aligned, locally focused marketing strategy for the entrusted portfolio and assist in developing a superior field organization through marketing committee.

Also, deliver intelligence and insights to business and lead the growth of a clearly defined portion of the PCH portfolio in Taiwan.

This role reports directly to the PCH Taiwan GM and is a member of PCH Taiwan Leadership Team.


P&L Delivery

  • Oversee forecast and monthly / quarter / annual delivery.
  • Lead annual OP and quarterly financial forecast updates.
  • Lead reporting to regional team with support of finance and broader organization.
  • Marketing Strategy Development & Implementation

  • Develop business plans to achieve business target, strengthen brand equity and increase brand share within each category.
  • Build marketing forum / committee and capable functional marketing team. Promote best practices and marketing knowledge learning through marketing forum & summit.
  • Encourage team apply proven effective marketing process & disciplines.

  • Monitor the implementation of product plans and promotional activities through sales performance e.g. sales, sales growth, market share, margins, and other growth driver indexes.
  • Guide team to establish brand architecture and new product development roadmap. Seek synergy in new product development.
  • Provide guidance on marketing plans, as well as recommend strategic imperatives and go-to-market strategies to achieve maximum market impact.
  • Lead multi-agency team.
  • Build Long-term Strategy

  • Lead in develop PCH Taiwan portfolio strategy and brands long-term growth strategies.
  • Provide analysis and forecast on market and brand development trend.
  • Implement agreed category / brand long-term strategies to ensure the market share and sales revenue growth, and financial target achievement in all channels.
  • Annual Marketing Plan

  • Manages the development / execution of strategic, integrated marketing communications plans, budget and measurable targets for the specified geographic market.
  • Implement agreed category / brand long-term strategy to ensure the market share and sales revenue growth, and financial target achievement in all channels.
  • Liaises with Taiwan business leaders to drive strategy for targeted marketing activities for assigned business lines, develop plans and collaborates with regional marketing team as needed.
  • Lead team and give guidance to formulate annual marketing plan and communication strategy in both retail and ethical channel.
  • Optimize marketing mix, including brand positioning, product mix, pricing and distribution through above-the-line and below-the-line activities.
  • Brand Management

  • Guide team to establish brand communication and marketing mix strategy, supervise the implementation and campaign evaluation in all channels including retail, e-
  • commerce and hospital channels

  • Utilize various communication channels, incl digital, to engage with consumers and build brand preferences.
  • Promote healthy brand relationship with community, customers and consumers.
  • Retail Activation

  • Guide team to develop & implement annual retail and ethical channel activation plans to realize brand strategies and outperform competition in terms of display, recommendation and promotion at retail level.
  • Lead team to work with sales team to deliver retailer account plans and e-commerce plan to achieve targets.
  • Budget Preparation, Control and Compliance

  • Plan and prepare annual category / brand budget.
  • Prioritize and allocate budget according to category portfolio strategy.
  • Monitor and control the budget to ensure cost effectiveness and efficiency.
  • Ensure compliance in all activities.
  • New Products Development

  • Lead team to identify consumer unmet needs and category development trends to look for new product development opportunities for all channels.
  • Prioritize new product initiatives and solidify brand architecture with new products.
  • Lead team to deliver the new product pipeline as well as new product launch plans.
  • Coordinate with internal / external stakeholders to ensure successful launch.
  • People Development

  • Responsible for developing team’s career development plan, coach and lead them to accomplish the target through effective communication.
  • Initiate and arrange team training to improve team’s core competency and professional skills.
  • Build a highly engaged, high-performing team.
  • Coach and motivate marketing organization to achieve their full potential.
  • Education / Experience

  • University graduate with qualification in Marketing, Business or similar fields MBA preferred
  • Minimum 12 years of marketing experience of which at least 5+ years in the capacity of a manager or above
  • Ability to set objectives for self while working closely with marketing leadership and senior management
  • Ability to create and deliver effective presentations to working teams and senior management required
  • Product launch experience is required, previous FMCG experience (sales, marketing, etc.) is preferred
  • Ability to manage multiple priorities effectively, problem solving, obtaining consensus required
  • Possess a genuine interest in helping to improve the lives of consumer and their families
  • Strong understanding of business strategy, marketing planning tools and processes
  • Strong customer focus with the ability to adapt to internal client needs and expectations
  • Strong communicator and presenter, with the ability to persuade others and foster open communication
  • Skills

  • Strong business acumen
  • Strategic and logical thinking
  • Outstanding communication and interpersonal skills
  • Strong leadership
  • Self-drive with high EQ
  • Excellent command of English and Mandarin Chinese (written and spoken)
  • Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.

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