Job Summary :
Responsible for Marketing Planning and Marketing Activity Management with focus on Clinical Chemistry & Immunology products
Main Tasks & Responsibilities :
Market analysis, understanding and mapping needs of customers
Identification of growth opportunities (product and customer segment specific).
Understand develop & implement strategies for the promotion and sales of the Roche Clinical Chemistry & Immunology product portfolio.
Adoption of the marketing mix. Incorporate all aspects of the marketing mix including the ability to segment, target and position appropriately.
Market intelligence. Thoroughly understand competitive brands and their solution & Clinical Chemistry & Immunology product sells and provide the sales organization with appropriate positioning and tools to differentiate product(s) versus the competition in a profitable manner that adds value to the customer.
Develop and execute the launch plan.
Sales training (marketing strategy, competition, question set, objection handling & role play)
Provide the sales organization with a sales tool kit consisting of core promotional literature, sales aids, and support materials & the necessary training to help them exceed their sales plan, as it relates to differentiating and positioning RD brand as a solution provider.
Support key customer projects / tenders
Logistics planning / forecasting
Segmentation & product positioning
Product pricing strategy
Product line analysis & reporting
Interface with Clinical Chemistry & Immunology customers and key opinion leaders including consultants, medical laboratory personnel and patients, as needed, to effectively grow the business profitably, while maintaining a customer focus.
Management of Key Opinion Leaders
University degree in Clinical Diagnostics Science or Business Administration is required (e.g. BSc, M.D)
Profound knowledge in the field of Clinical Chemistry & Immunology Testing and a comprehensive understanding of Clinical Chemistry & Immunology Testing workflow and processes in the laboratory.
Knowledge about medical aspects of Clinical Chemistry & Immunology Testing.
At least 5 years marketing experience in related industry is required.
Experience in Clinical Chemistry & Immunology Testing product line customer support activities, incl. product sales, application training, sales and marketing activities preferred.
Must have demonstrated leadership capabilities in project management and strong achievement in past work experience.
Keen business sense and understanding for customer needs, confidence to interact with all management levels.
Specific Knowledge & Skills :
Distinct self-motivation as well as a proactive, structured and result-oriented work style.
Ability to focus and prioritize.
Good theoretical knowledge of marketing tools and practical experience with their application.
Ability to train others and create enthusiasm for a technical product.
Fluency in English (technical); knowledge of further languages advantageous.
Good and fluent in both written and oral communication skills including presentation skills. Confident user of MS Office, esp.
of Excel and PowerPoint.
Professional conduct with strong interpersonal skills and customer focused.
Positive working attitude with a sense of urgency and result oriented.
Able to work independently as well as an effective team player.
Who We Are
A member of the Roche Group, Genentech has been at the forefront of the biotechnology industry for more than 40 years, using human genetic information to develop novel medicines for serious and life-
threatening diseases. Genentech has multiple therapies on the market for cancer & other serious illnesses. Please take this opportunity to learn about Genentech where we believe that our employees are our most important asset & are dedicated to remaining a great place to work.
The next step is yours. To apply today, click on the "Apply online" button.
Genentech is an equal opportunity employer & prohibits unlawful discrimination based on race, color, religion, gender, sexual orientation, gender identity / expression, national origin / ancestry, age, disability, marital & veteran status.
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At Genentech, we share salary ranges with applicants during the recruiting process, if requested. Third party salary estimates may not be accurate or up-to-date.