Product Marketing Manager - General Purpose & Specialty IO
Taipei, TAIWAN

and Requirements

The successful candidate will develop the resources, programs and processes to meet the financial plan for Synopsys’ IO (GPIO, LVDS, I2C, I3C, SD / eMMC, etc.

product line. The candidate will be responsible for the definition of business models, pricing and packaging strategies for the product line, overall positioning, and creation of internal and external collateral.

Work closely with the R&D team, Application Engineering (AE) organization, Sales and key customers to identify and drive strategic business opportunities.

Domestic and international travel required (when safe to do so) to meet with customers and support field organization.

Responsibilities include :

  • Definition and promotion of products that will result in sustainable growth within product line responsibilities
  • Creation of strategic and tactical marketing plans
  • Generation of marketing requirements documents
  • Creation of product roadmaps
  • New product rollouts
  • TAM / SAM analyses
  • Sales channel communication and training
  • Demand creation / promotional initiatives
  • Business development / customer meetings
  • Promotion of product lines through participation in industry events such as panels, positioning articles, and seminars
  • Qualifications :

  • BS with 10+ years of relevant experience, MS with 5+ years of relevant experience in a product marketing role for electronics design software products.
  • Experience in the IP industry and / or a MBA degree is preferred. A background in chip design is required
  • Energetic, results-oriented
  • Proven product management ability
  • Exceptional knowledge of chip design, IOs and their usage in ICs
  • Deep insight into the interplay between IO and interface protocols, and customer decision criteria
  • Experience with strategic market analysis and product planning
  • Demonstrated marketing expertise in product positioning, value proposition articulation and creation of compelling collateral
  • Proven ability to develop and manage relationships with key customers and strategic partners
  • Track record of creative marketing programs and successfully launching new products
  • Strong organizational and program management skills
  • Demonstrated ability to work in a matrix environment
  • Excellent oral and written communication skills in English
  • Our Silicon IP business is all about integrating more capabilities into an SoC faster. We offer the world’s broadest portfolio of silicon IP predesigned blocks of logic, memory, interfaces, analog, security, and embedded processors.

    All to help customers integrate more capabilities. Meet unique performance, power, and size requirements of their target applications.

    And get differentiated products to market quickly with reduced risk.

    At Synopsys, we’re at the heart of the innovations that change the way we work and play. Self-driving cars. Artificial Intelligence.

    The cloud. 5G. The Internet of Things. These breakthroughs are ushering in the Era of Smart Everything. And we’re powering it all with the world’s most advanced technologies for chip design and software security.

    If you share our passion for innovation, we want to meet you.

    Inclusion and Diversity are important to us. Synopsys considers all applicants for employment without regard to race, color, religion, national origin, gender, sexual orientation, gender identity, age, military veteran status, or disability.



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