(Sr.) Marketing Manager- FMCG, MCN, Lean org with leadership
Michael Page

About Our Client

Our client is a well known FMCG company with multiple BUs within the org, including B2B and also B2C. This position will be taking care of the consumer BU to create a solid brand communication plans for the total product lines.

The HQ office is based in Shanghai with great localisation power to be utilised. They are looking for a solid marketer who is good at re-

branding and also maximise the resources while there is not much marketing budget.

Job Description

  • Managing the strategic brand plan for the demanding market
  • Managing the market reactive and make the proactive sales efforts
  • Develop strong public relationship and execute extraordinary customer service to secure customer satisfaction and loyalty to our brands
  • Set company marketing strategy and lead all external marketing campaigns to increase the amount of direct leads and company revenue
  • Develop Marketing Communication Plans within the global marketing strategy, which contributes to strengthen brand positioning in the market.
  • Lead media plan development and digital marketing activities
  • Initiate Consumer & Shopper understanding research with the support from global research team. Initiate local relevant consumer / shopper researches with can drive business growth.
  • Optimise the investment efficiency & effectiveness by continuous ROI review.
  • Develop strong team including external key partners. Demonstrated the strong leadership and lead the change in the business operations.
  • The Successful Applicant

  • Master degree with minimum of 10 years of experience in the FMCG brand marketing; involvement in digital / e-commerce platform is highly preferred
  • Strong verbal and written communication skills in English and Mandarin
  • Ability to effectively communicate complex and / or controversial topics and concepts to a wide and diverse audience; strong internal and external stakeholders' management skills
  • Ability to work independently and deal with ambiguity; effectively collaborate in decision-making and motivate staff toward to results.
  • Experience working in a highly matrixed organization will be an advantage

  • Passionate about our company, brand and products; good team player and be positive, and is able to find simple ways to solve complex problems
  • Ability to influence others in leading changes; can lead initiatives and project team
  • What's on Offer

  • Growing business with many potential
  • External title will be head of marketing
  • With many more job autonomy
  • Leadership scope
  • Contact : Deidra WongQuote job ref : 4078621+886 2 8729 8242 (Sr.) Marketing Manager- FMCG, MCN, Lean org with leadership From email

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