[Consumer] Brand Activation Manager
Johnson & Johnson
Taipei, TW
13天前

Johnson & Johnson is the world's most comprehensive and broadly based healthcare Company, touching the lives of nearly a billion people every day.

Our Family of Companies throughout the world compete in consumer, pharmaceutical, and medical devices and diagnostics markets and have the skills and resources to tackle the world's most pressing health issues.

1. Position Title : Brand Activation Manager 2. Sector : Consumer 3. Location : Taipei, Taiwan Key Roles & Responsibilities 1.

Lead Brand Activation Team and co-works with cross-functional team members to deliver the brand P&L. 2. Leads critical processes related to business planning, marketing plans, portfolio management and development, market research, new product launches, business performance tracking, and multi-

channel marketing. 3. Partners with Global Franchise Organization to develop new products ideas / concepts / designs in line with mid-

long term brand strategy. 4. Actively influences Global Franchise Organization for strategic decision, IMC development and mid to long term portfolio strategy that best responded to local consumer needs and business priorities.

5. Establishes a brand building strategy and setting business plan to deliver both short term and long term business goals.

6. Develops and execute winning local consumer connection plans with Best fit Marketing Mix based on TA and ROI. 7. Analyzes market and competitor trends by closely monitoring sales database, research materials and coordinates with other functions.

8. Explores opportunities and develops strategy for new business opportunities. 9. Collaborate smoothly with Internal and cross function, cross region stake holders to deliver best In-

market results. Job Requirements / Qualifications

  • Strong analytical skills
  • Conflict management skills
  • Strategic, creative and logical thinking
  • Able to solve problems and make decisions
  • Project management and follow-up
  • Team work and leadership skills
  • Requires 4-6 year brand marketing field
  • Experience in MNC, FMCG is preferred - Experience in OTC / beauty category / new product launch is a plus - BA or BS Degree or above - MBA Degree is a plus
  • see above

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