Trade Marketing Manager
Moët Hennessy Taiwan


Job Description : · Cross brand specialist for outlet level activation · Detailed planning & budgeting for outlet activations · Coordination & planning between Marketing & Sales · Monitoring, evaluation, reporting & recommendation of outlet activations Core Objectives : · Based on the annual Brand Plans develop a set of plans for outlet level activation designed to engage consumers & drive off-

take . Core brand focus : GM Original / Lasanta / HY VSOP . Festival opportunities : Chandon / HY XO / M&C / VCP · Close planning between Brand teams & Sales teams to quantify scale of plans, number of outlets to be targeted, planned off take, schedule and level of investment · Based on these KPIs monitor, evaluate, report & recommend in timely fashion · Regular in market visits to evaluate performance, form basis of future recommendations · Understand outlet motivation to better ensure effectiveness of promotion mechanics / control · Competitor activation evaluation / reporting · Ensure Sales activations at outlets are consistent with Brand strategy as well as ensuring Marketing plans are consistent with reality of outlet environment


Education : University or above, major in Marketing and Communication or Business Management related. Languages : Proficient in English Professional experience & know how : >

Knowledge in luxury / fashion / music business is advantage >

Good PR connection with luxury industry >

At least 6-8 years of marketing experience with an international company >

Good understanding of entertaining environment Technical & management skills : >

Excellent creative thinking skills >

Good planning, presentation and negotiation skills >

Good numerical and statistical skills >

Good communication and interpersonal skills Personal & interpersonal skills : >

Outgoing, active, entertaining, highly motivated, energetic, PR oriented >

Sensitive about fashion / music / entertainment trends >

Enjoy night life >

Good understanding of aesthetics >

Good catch of current trends ( what's in and what's new ) >

Proactive and logical >

Customer focused and result / KPI oriented >

Able to work under pressure>

Strong numerical and statistical skills>

Strong communication and interpersonal skills>

Commercial awareness>

Entrepreneurial - able to seize and exploit commercial opportunities>

Highly motivated, energetic, enthusiastic and team oriented>

Quick response>

Outgoing, comfortable in bar / nightclub drinking environment>

Cross-culturally sensitive>

Has an appreciation for quality, luxury and brands>

Customer focused and result oriented

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