Objectives and Scope of Position :
Leads to the development of the Local Marketing and Tactical Plan.
Message Recall and Key message and campaign development
Communication to sales force of product positioning and branding.
Develops marketing tools and marketing activities in support of the product.
Contributes to Regional Implementation Meetings (RIMs) and affiliate meetings
Ensures consistent implementation of the global brand strategy
Identifies competitor activities and develops action to address them.
Develops a relationship with KOL’S & other important stakeholders
Cycle meetings prepare and communication of cycle strategy
Account planning assure a proactive participation
Forecasts product demand and product promotion budget expenditure
Joint leadership of affiliate transformation with franchise leadership team by fostering an environment that promotes trust / transparency and customer centricity that inspires, motivates, and enables teams to adopt agile ways of working
Role model agile leadership behaviors
Clear positioning, messaging and branding guidelines.
Impactful events in terms of congresses and stand-alone meetings.
Effective promotional and medical education materials.
Consistent implementation of global strategy through frequent communication with affiliates.
Forecast accuracy in line with guidance
Primary Responsibilities and Accountabilities
Leads the development of the local marketing strategy
Ensures consistent implementation of the global marketing strategy
Key contact person for the HQ on product issues.
Drives and coordinates branding development / evolution process.
Contributes commercial ideas into planning for phase IV clinical trials.
Maintains up to date knowledge of the global market for the therapy area.
Monitors competitor activity and recommends action.
Initiates appropriate market research.
Creates and fosters a strong team spirit and takes on the role of strategic product champion’.
Cultivates and develops Key Opinion Leaders, product advocates, speakers.
Reviews, approves and monitors PP budget.
Provides input into public relations and pharmaco-economics strategy.
Assure the forecast submission, inventory level and cost seasonality
Develop and coah direct report
Professional and Technical Requirements
Education / Qualifications :
Minimum : University degree or above in Science, Marketing or Business Management
Strongly desired : MBA, people leadership experience, CIT experience is a plus
Experience, Skills, Knowledge
1. Fluent English writing, speaking, reading and comprehension skills
More than 5 years experience of Pharmaceutical Product Management experience or equivalent
Product positioning and branding
Has demonstrated experience of translating science into marketing messages
Managed branding, medical education and PR / Communication agencies
Budget management experience
Has achieved sales and marketing goals
Has experience in leading multi-disciplinary teams.
Ideally has launched a product
Understands the sales / marketing relationship
Key Opinion Leader development and management
How to work in cross functional teams
Budgeting and forecasting process
Pharmaceutical market characteristics
Roche High-Performance (Leadership) Competencies
Who we are At Roche, 94,000 people across 100 countries are pushing back the frontiers of healthcare. Working together, we’ve become one of the world’s leading research-focused healthcare groups.
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Roche is an equal opportunity employer.