Marketing Manager
Roche
Taipei,Taipei City,Taiwan,
4天前
  • Job facts
  • Objectives and Scope of Position :

    Objectives :

  • Leads to the development of the Local Marketing and Tactical Plan.
  • Message Recall and Key message and campaign development
  • Communication to sales force of product positioning and branding.
  • Develops marketing tools and marketing activities in support of the product.
  • Contributes to Regional Implementation Meetings (RIMs) and affiliate meetings
  • Ensures consistent implementation of the global brand strategy
  • Identifies competitor activities and develops action to address them.
  • Develops a relationship with KOL’S & other important stakeholders
  • Cycle meetings prepare and communication of cycle strategy
  • Account planning assure a proactive participation
  • Forecasts product demand and product promotion budget expenditure
  • Joint leadership of affiliate transformation with franchise leadership team by fostering an environment that promotes trust / transparency and customer centricity that inspires, motivates, and enables teams to adopt agile ways of working
  • Role model agile leadership behaviors
  • Outputs :

  • Clear positioning, messaging and branding guidelines.
  • Impactful events in terms of congresses and stand-alone meetings.
  • Effective promotional and medical education materials.
  • Consistent implementation of global strategy through frequent communication with affiliates.
  • Forecast accuracy in line with guidance
  • Primary Responsibilities and Accountabilities

  • Leads the development of the local marketing strategy
  • Ensures consistent implementation of the global marketing strategy
  • Key contact person for the HQ on product issues.
  • Drives and coordinates branding development / evolution process.
  • Contributes commercial ideas into planning for phase IV clinical trials.
  • Maintains up to date knowledge of the global market for the therapy area.
  • Monitors competitor activity and recommends action.
  • Initiates appropriate market research.
  • Creates and fosters a strong team spirit and takes on the role of strategic product champion’.
  • Cultivates and develops Key Opinion Leaders, product advocates, speakers.
  • Reviews, approves and monitors PP budget.
  • Provides input into public relations and pharmaco-economics strategy.
  • Assure the forecast submission, inventory level and cost seasonality
  • Develop and coah direct report
  • Professional and Technical Requirements

    Education / Qualifications :

    Minimum : University degree or above in Science, Marketing or Business Management

    Strongly desired : MBA, people leadership experience, CIT experience is a plus

    Experience, Skills, Knowledge

    1. Fluent English writing, speaking, reading and comprehension skills

    2.Experience :

  • More than 5 years experience of Pharmaceutical Product Management experience or equivalent
  • Product positioning and branding
  • Has demonstrated experience of translating science into marketing messages
  • Managed branding, medical education and PR / Communication agencies
  • Budget management experience
  • Has achieved sales and marketing goals
  • Has experience in leading multi-disciplinary teams.
  • Ideally has launched a product
  • Market analytics
  • 3.Knowledge :

  • Understands the sales / marketing relationship
  • Key Opinion Leader development and management
  • Regulatory requirements
  • How to work in cross functional teams
  • Budgeting and forecasting process
  • Pharmaceutical market characteristics
  • 4.Competencies

  • Roche High-Performance (Leadership) Competencies
  • Organization skills
  • Communication skills
  • Coaching skills
  • Presentation skills
  • Negotiation skills
  • Influencing skills
  • Creativity
  • Project Management
  • Strategic thinker
  • Who we are At Roche, 94,000 people across 100 countries are pushing back the frontiers of healthcare. Working together, we’ve become one of the world’s leading research-focused healthcare groups.
  • Our success is built on innovation, curiosity and diversity.

    Roche is an equal opportunity employer.

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