Area Senior Brand Manager
Taipei, Taiwan

Job Purpose

To grow GSK Oral Healthcare portfolio for Sensodyne and Aquafresh in South East Asia and Taiwan region at an area / regional capacity, including building strategic alliance with category and local teams to drive strategic directions, implementing brand activation plans, prioritizing the innovation pipelines fulling consumer and customer’s needs, and work with cross-functional teams to deliver business objectives.


  • Portfolio / Brand DevelopmentFeed Area input to category & cascade category strategies and requirements to LOCTailor toolkits across diverse needs of SEAT MarketsInput into innovation plan & timeline of pipeline rolloutLeverage relevant category growth drivers and develop innovation vision board to drive plan growth on the portfolio
  • Manage the complexity to grow the Sensodyne business by considering the different consumer insights and market opportunities in each market, and lead the discussions w / LOC to formulate impactful short-term & long-term vision boards with different approaches such as 1) new product development, 2) sourcing site changes, 3) geographic expansion of existing formula, 4) new market entry etc to deliver business results.
  • Develop compelling consumer insights and apply them to the full marketing mix, which includes developing / guiding differentiated consumer-centric concepts, science-based claims, product consumption experience and packaging.
  • Develop Brand Activation Strategy and Plans, and lead its implementation across multiple countries.
  • Drive Portfolio, A&P spends and Business / Financial objectives across countries & categories.
  • Lead delivery of in-market launches by working seamlessly across boundaries, functions, matrix structures, based in different geographies.
  • Drive consistent execution of global brand identity, brand heart and visual brand language of the brand, while ensuring high relevance and impact to the local markets.
  • Why you?

    Basic Qualifications :

    We are looking for professionals with these required skills to achieve our goals :

    Bachelor’s degree

    Experience in leading people in both project-based and day-to-day situations

    5 or more years of brand marketing experience in Consumer Products or Over-the-Counter (OTC) marketing

    Demonstrated ability to lead complex projects with successful outcomes.

    Ability to lead within a matrix organization, integrating complex multifunctional efforts crossing multiple business areas

    Experience of leading new product development or successful innovation launches in market

    Experience in developing concepts, probing & articulating consumer insights to formulate category / brand strategy, communication strategy and execution plans to achieve the positive results

    Experience in brand growth architecture, setting brand / variant roles & priorities and building portfolio

    Excellent written and oral communication skills, ability to formulate holistic business solutions for different business cases

    Ability to lead and inspire, positive attitude despite the challenges

    Knowledge of consumer marketing & using data to explore opportunity

    Good business acumen


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