Are you looking for a brand management role that allows you to drive robust customer insights and deliver promotional effectiveness?
If so, this Area Senior Brand Management Manager role could be an exciting opportunity to explore.
As an Area Senior Brand Manager, you will be responsible to grow GSK Wellness portfolio in South East Asia and Taiwan region at an area / regional capacity, including building strategic alliance with category and local teams to drive strategic directions, implementing brand activation plans by considering local regulations, prioritizing the innovation pipelines fulling consumer and customer’s needs, and work with cross-function teams explore claim upgrades to deliver topline and bottom-line results.
This role will provide YOU the opportunity to lead key activities to progress YOUR career. These responsibilities include some of the following :
Portfolio / Brand DevelopmentFeed Area input to category & cascade category strategies and requirements to LOCTailor toolkits across diverse needs of SEAT MarketsInput into innovation plan & timeline of pipeline rolloutLeverage relevant category growth drivers and develop innovation vision board to drive plan growth on the portfolio
Manage the complexity to grow the wellness business by considering the different consumer’s insights, RA requirements and HS development status in each market, and lead the discussions w / LOC to formulate impactful short-term & long-term vision boards with different approaches such as 1) new product development, 2) sourcing site changes, 3) geographic expansion of existing formula, 4) new market entry etc to deliver business results.
Develop compelling consumer insights and apply them to the full marketing mix, which includes developing / guiding differentiated consumer-centric concepts, science-based claims, product consumption experience and packaging
Develop Brand Activation Strategy and Plans, and lead its implementation across multiple countries
Drive Portfolio, A&P spends and Business / Financial objectives across countries & categories
Lead delivery of in-market launches by working seamlessly across boundaries, functions, matrix structures, based in different geographies
Drive consistent execution of global brand identity, brand heart and visual brand language of the brand, while ensuring high relevance and impact to the local markets
Basic Qualifications :
We are looking for professionals with these required skills to achieve our goals :
5 to 10 years marketing experience
Brand, Portfolio, NPD, Communication, and P&L management
Good in Data and Insight analysis to explore the new opportunity
Wellness or Nutrition experiences will be a plus.
Preferred Qualifications :
If you have the following characteristics, it would be a plus :
Demonstrated ability to lead complex projects with successful outcomes.
Ability to lead within a matrix organization, integrating complex multifunctional efforts crossing multiple business area
Experience of leading new product development or successful innovation launches in market
Experience in developing concepts, probing & articulating consumer’s insights to formulate category / brand strategy, communication strategy and execution plans to achieve the positive results
Experience in brand growth architecture, setting brand / variant roles & priorities and building portfolio
Excellent written and oral communication skills, ability to formulate holistic business solutions for different business cases
Good business acumen, and using data to explore new opportunity or pre-empt competition
Ability to drive the agenda and influence the decision with strategic thinking
Agile and quick learning curve in the face of changing environment
Growth mindset and go the extra mile
Good team player, collaborative
Good understanding of GSK global wellness strategy is a plus