Brand Manager
Hasbro
Taiwan, TW
6天前

At Wizards of the Coast, we connect people around the world through play and imagination. From our genre defining games like Magic : The Gathering® and Dungeons & Dragons® to our growing multiverse, we continue to innovate and build new ways to foster friendship and connection.

That’s where you come in!

Wizards of the Coast continues our rapid growth in Asia Pacific and is looking for Brand Manager in Taiwan.

Responsibilities :

  • Conduct market research to identify most effective brand strategy for Taiwan and HongKong
  • Create yearly plans and goals for growing business across Wizards’ brands
  • In partnership with brand / marketing manager lead, manage marketing budget and lead execution of the most optimal marketing mix for each : digital, social, customer communications, events, sponsorships, roundtables, media partnerships, etc.
  • Monitor current market trends and competitive activities to identify new business opportunities and generate consumer insight driven marketing proposals
  • Analyze and report on performance and ROI of product releases and marketing campaigns and adjust plans to optimize.
  • Establish and run rhythms of business with related regional and HQ teams to ensure the delivery and achievement of committed goals and ensuring high TW / HK mindshare
  • Lead the strategy to craft compelling and informative player facing communications for announcements and game updates for TW / HK
  • Qualifications :

  • Minimum of 5 years of experience in marketing and / or product development, preferably supporting a global brand
  • Experience in the video / digital game, hobby game, toy, entertainment, or related field preferred
  • Knowledge of and passion for Magic preferred
  • Extensive communication skill in English and native level of Mandarin / Traditional Chinese
  • We are an Equal Opportunity / Affairmative Action Employer. The above is intended to describe the general content of and the requirements for satisfactory performance in this position.

    It is not to be construed as an exhaustive statement of the duties, responsibilities, or requirements of the position.

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