Country Brand Lead

Country Brand Lead

  • Taiwan - Tamsui
  • Position Summary

    Responsible for planning, leading and implementing marketing strategies and tactics for the Internal Medicine portfolio.

    Responsible for driving financial performance and management of franchise A&P. Will identify market opportunities, and actions designed to increase market share, and optimize the existing portfolio, with special emphasis on Eliquis as the growth engine of this category and prepare the market for the launch of Tanezumab (OA).

    Will ensure maximization of financial and human resources consistent with local and global asset / portfolio strategies.

    Ensures that all activities are conducted in accordance with company policies and SOPs, Pfizer values, and global guidelines (including MAPP, FCPA), as appropriate.

    Position Responsibilities

    Accountable for the strategic plan that maximizes patient impact and delivers against financial objectives for the category or business segment end-to-end.

    This will include the existing portfolio, particularly Eliquis as the growth engine for the category and launch assessment & preparation for new assets, including Tanezumab in OA.

    Accountable for tailoring (glocalizing) global brand strategies, tactical programs and TA-specific customer experiences to meet local market needs.

    Leads the cross functional brand / category team and is accountable for its effectiveness and performanceAccountable for the planning and coordination of the stakeholder engagement, across functions, to meet category objectives.

  • Accountable for developing the organizational capabilities necessary to execute the strategic plan.Responsible for the revenue and DME forecastsLeading the development of the strategic trademark plan, and align recommendations with the global team and executive management;
  • Identify new market opportunities by reviewing researches, creating studies, analyzing investments, and global alignment with the company directives;
  • Define priorities in the development of new projects and launch of new products, defining responsibilities, objectives and deadlines;
  • Direct and follow up the interface with the various areas of the company, such as : plant, sales force, regulatory, market intelligence, medical, legal, finance, etc.

    in order to inform, seek and / or solve issues relating to products that may be under his / her responsibility;Design, together with the team and stakeholders, action plans for growth of the brands, according to the strategy defined by the company.

    Manage the team (two direct reports - one CBL and one CBM) and develop our colleagues using human resource management tools.

    Organizational Relationships

    Reports directly to the EMGL Internal MedicineLeads the marketing team for the category with 2 Direct ReportsWorks closely with the Country Category Lead in managing the category holistically at the country level.

    Collaborates on an ongoing basis with RTAL, Implementation Leads, and cross functional partners in pulling through glocal operating model

    Education and Experience

    5 - 10 years of marketing experience within the industryBachelor's Degree or equivalent required, Master's degree desiredProficiency in English and Mandarin

    Technical Skills Requirements

    Self-awareBuilds effective teamsGrows othersLeads change and innovationDemonstrates business acumen and entrepreneurial spiritActs decisively in complex and fast-moving environmentCommits to One Pfizer and OWN ITInsight MasteringData Analysis, Interpretation, Communication - MasteringStrategy & Planning ApplyingExecution - MasteringInnovation ApplyingNew Asset ApplyingMetrics MasteringMatrix management - MasteringMarket Access ApplyingMarket Research Applying

    Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.

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