Position at Wavemaker
Overview of job
In this role, you will be responsible for leading the digital function, providing a vision, outlining opportunities and setting the digital roadmap for the team.
The Director will provide digital consultation to senior clients e.g CTOs (along with Client Leads) addressing business concerns and opportunities.
The Director will provide digital thought leadership, best practice and innovation internally and to our clients, influencing and inspiring our people to ensure we have great digital talent and skillsets delivering great work.
Reporting of the role
This role reports to General Manager
3 best things about the job :
1. A fun environment and an agency that encourages work life balance and a social culture.
2. Great clients who empower us to think outside the square
3. An abundance of training with a strong focus on supporting both personal and professional growth
In this role, your goals will be :
In three months :
Fully up to speed with the digital needs of the clients at Wavemaker
Working with teams to respond to briefs ensuring that the Wavemaker digital product is brought to life
Effectively managing the digital implementation team directly reporting into you as well as team members within specialist teams, ensuring that all campaign KPIs are managed and met
Actively participating in agency updates and publisher meetings, getting up to speed with all digital deals, tools and data
In six months :
Leading the digital thinking cross Wavemaker client campaigns
Sharing learnings from the campaigns, providing ideas / opportunities to further develop the implementation and sharing these with both the internal team and the external clients
Established as a key member of the agency by clients, internal team, GroupM and senior publishers; appropriately managing the team and building relationships on Wavemaker behalf with publishers
In 12 months :
Adding additional value alongside leadership of the digital strategy and implementation of client campaigns; ensuring the Wavemaker team are delivering the best digital strategy, implementation and investment service possible
Actively managing the development of key team members; providing on the job and off the job training and ensuring that development KPIs are met
Identifying new product opportunities for Wavemaker as a business that are relevant to our clients
Identifying new client opportunities and working with the pitch team to win these pieces of business
What your day job looks like at Wavemaker :
Proactively planning and implementing digital development and growth of the client
Using Pathmatics - gathering competitor information to lead digital strategy and touchpoint plans
Using Nielsen answers to lead digital strategy and touchpoint plans
Developing strategy and digital channel recommendations
Briefing in digital managers and executives on planning and buying campaigns
Compiling monthly expenditure trackers and assisting in deal delivery conversations across publishers, Account Management and Product teams.
Using Spectra and Matrix to check loadings and spend tracking
Overseeing planning and implementation of Product and Content & Partnership teams to ensure alignment with overall strategy
Managing overall output and workflow of the team
Supporting the Client Lead and Investment Director on all client contract negotiations helping to drive results for the client
Ensuring delivery of a digital solution which is relevant to the clients business / brand by working with the planning team to fine tune budget allocation, weights, phasing, site mix with creation of the media plan
Identifying appropriate connection points against which an idea can be holistically exploited - converting thinking and ideas into media plans
Roll out and implementation of GroupM digital initiatives
What youll bring :
Extensive experience in client communication and management, working with senior client stakeholders(eg. CTO)
Experience managing multiple brands / clientsin a fast-paced environment
Ability to create / interpret contentand clearly communicate to senior client stakeholders
Able to work to get the best from every member of the team, motivating the team to over-deliver against client expectation
Experience managing process-drivenclient requirementsWorkload management tools Collaborative documents
Ability to provide strategic digital direction across multiple brands (eg. brands with 5+ products)
Experience in Digital Transformation projects (eg. using 1stparty data, customer journey mapping)
Understanding of the role of channels to meet business objectivesdifference between media metrics and business outcomes (Media Mix Modelling)
Comprehensive knowledge of Facebook platformsPriority : Facebook & InstagramNon-essential : other social platforms (Snapchat, Twitter, etc.)
Comprehensive knowledge of Google platformsPriority : Youtube, Google AnalyticsNon-essential : Campaign Manager, DV360, Adwords, SA360
Understanding of the Digital Media LandscapeWith the ability to identify opportunities
Understandingof programmaticstrategy, planning and buyingIncluding, but not limited to, display and video
More about Wavemaker
Wavemaker is a billion dollar-revenue next generation agency that sits at the intersection of media, content and technology.
We are obsessed with the customer's purchase journey and is what connects our mission directly to our clients business challenges.
We invented WM Momentum, the world's most comprehensive study into how people make purchase decisions and have conducted over 375,000 surveys in 70 markets and across more than 30 categories.
We are a business that is powered by the creativity and curiosity of our 8,500 people in 90 countries, united by our PACED values.
We are a part of GroupM, WPPs global media investment management company.