Wavemaker | Digital Strategy Director
Taipei, Taiwan


Position at Wavemaker

Overview of job

In this role, you will be responsible for leading the digital function, providing a vision, outlining opportunities and setting the digital roadmap for the team.

The Director will provide digital consultation to senior clients e.g CTOs (along with Client Leads) addressing business concerns and opportunities.

The Director will provide digital thought leadership, best practice and innovation internally and to our clients, influencing and inspiring our people to ensure we have great digital talent and skillsets delivering great work.

Reporting of the role

This role reports to General Manager

3 best things about the job :

1. A fun environment and an agency that encourages work life balance and a social culture.

2. Great clients who empower us to think outside the square

3. An abundance of training with a strong focus on supporting both personal and professional growth

In this role, your goals will be :

In three months :

  • Fully up to speed with the digital needs of the clients at Wavemaker
  • Working with teams to respond to briefs ensuring that the Wavemaker digital product is brought to life
  • Effectively managing the digital implementation team directly reporting into you as well as team members within specialist teams, ensuring that all campaign KPIs are managed and met
  • Actively participating in agency updates and publisher meetings, getting up to speed with all digital deals, tools and data
  • In six months :

  • Leading the digital thinking cross Wavemaker client campaigns
  • Sharing learnings from the campaigns, providing ideas / opportunities to further develop the implementation and sharing these with both the internal team and the external clients
  • Established as a key member of the agency by clients, internal team, GroupM and senior publishers; appropriately managing the team and building relationships on Wavemaker behalf with publishers
  • In 12 months :

  • Adding additional value alongside leadership of the digital strategy and implementation of client campaigns; ensuring the Wavemaker team are delivering the best digital strategy, implementation and investment service possible
  • Actively managing the development of key team members; providing on the job and off the job training and ensuring that development KPIs are met
  • Identifying new product opportunities for Wavemaker as a business that are relevant to our clients
  • Identifying new client opportunities and working with the pitch team to win these pieces of business
  • What your day job looks like at Wavemaker :

  • Proactively planning and implementing digital development and growth of the client
  • Using Pathmatics - gathering competitor information to lead digital strategy and touchpoint plans
  • Using Nielsen answers to lead digital strategy and touchpoint plans
  • Developing strategy and digital channel recommendations
  • Briefing in digital managers and executives on planning and buying campaigns
  • Compiling monthly expenditure trackers and assisting in deal delivery conversations across publishers, Account Management and Product teams.
  • Using Spectra and Matrix to check loadings and spend tracking
  • Overseeing planning and implementation of Product and Content & Partnership teams to ensure alignment with overall strategy
  • Managing overall output and workflow of the team
  • Supporting the Client Lead and Investment Director on all client contract negotiations helping to drive results for the client
  • Ensuring delivery of a digital solution which is relevant to the clients business / brand by working with the planning team to fine tune budget allocation, weights, phasing, site mix with creation of the media plan
  • Identifying appropriate connection points against which an idea can be holistically exploited - converting thinking and ideas into media plans
  • Roll out and implementation of GroupM digital initiatives
  • What youll bring :

  • Extensive experience in client communication and management, working with senior client stakeholders(eg. CTO)
  • Experience managing multiple brands / clientsin a fast-paced environment
  • Ability to create / interpret contentand clearly communicate to senior client stakeholders
  • Able to work to get the best from every member of the team, motivating the team to over-deliver against client expectation
  • Experience managing process-drivenclient requirementsWorkload management tools Collaborative documents
  • Ability to provide strategic digital direction across multiple brands (eg. brands with 5+ products)
  • Experience in Digital Transformation projects (eg. using 1stparty data, customer journey mapping)
  • Understanding of the role of channels to meet business objectivesdifference between media metrics and business outcomes (Media Mix Modelling)
  • Comprehensive knowledge of Facebook platformsPriority : Facebook & InstagramNon-essential : other social platforms (Snapchat, Twitter, etc.)
  • Comprehensive knowledge of Google platformsPriority : Youtube, Google AnalyticsNon-essential : Campaign Manager, DV360, Adwords, SA360
  • Understanding of the Digital Media LandscapeWith the ability to identify opportunities
  • Understandingof programmaticstrategy, planning and buyingIncluding, but not limited to, display and video
  • More about Wavemaker

    Wavemaker is a billion dollar-revenue next generation agency that sits at the intersection of media, content and technology.

    We are obsessed with the customer's purchase journey and is what connects our mission directly to our clients business challenges.

    We invented WM Momentum, the world's most comprehensive study into how people make purchase decisions and have conducted over 375,000 surveys in 70 markets and across more than 30 categories.

    We are a business that is powered by the creativity and curiosity of our 8,500 people in 90 countries, united by our PACED values.

    We are a part of GroupM, WPPs global media investment management company.


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