Head of Programmatic Buying
GroupM
Taipei, Taiwan
4天前

Position at GroupM

As the Head of Programmatic Services and Operations for m PLATFORM, you will be responsible for the leadership and management of the Programmatic Services team, and accountable for ensuring the quality of operational excellence consistently delights our clients.

You will work with the Asia Pacific leadership team of m PLATFORM and GroupM agencies to refine the remit of the existing regional programmatic team in Singapore and thereafter will work with leadership teams in local markets across Asia Pacific to assist them with the establishment of local operations as required.

As well as building and ensuring the quality of delivery of our programmatic operations, you will need to help GroupM agencies in understanding and selling the value of programmatic services to their clients.

You will be expected to work closely with technology partners who will be key to the success of our operational output.

Due to the increased adoption of programmatic buying across GroupM, recruitment, training and people development will also be crucial responsibilities.

While the role includes managerial and team development responsibilities, it is still expected to be hands-on, and you will be expected to lead by example.

You will therefore be an experienced and well-rounded candidate for this role, one with significant hands-on programmatic experience with operations and optimisation.

Reporting of the role

This role reports to GroupM Chief of Transformation, Investment and Digital

Responsibilities of the role :

  • Lead, manage and coach a team of specialist programmatic campaign managers.
  • Be accountable for all campaign delivery and performance metrics across accounts, acting as the escalation point for the team and clients.
  • Build strong relationships with internal stakeholders, identifying and facilitating synergy between the agency planning and programmatic activation functions.
  • Actively and consistently analyse data and extract insights to identify areas of campaign performance growth for all accounts.
  • Prepare and present internal communications and client facing communications where required.
  • Appraise and present detailed programmatic recommendations to designated accounts.
  • Partner with internal stakeholders to constantly update and refine measurement approaches and programmatic roadmaps.
  • Continuously improve and expand knowledge base to enhance capability in your business area.
  • Support agencies and maximise our opportunity to win rates for new business opportunities,
  • Be a trusted advisor to agency, client and brand teams.
  • Develop, apply and share standard methodologies for programmatic campaign operations.
  • Help lead overall development of programmatic buying strategies; including the evaluation and identification of optimal partners.
  • What you will need : Systems & Tools :

    Systems & Tools :

  • Hands-on campaign management experience with DSP’s. Experience with AppNexus, DoubleClick and TheTradeDesk would be a plus.
  • Hands-on experience implementing viewability measurement and brand safety vendors, such as comScore, DoubleVerify, Grapeshot, IAS, MOAT.
  • Hands on experience with, and knowledge of, audience measurement vendors, such as comScore vCE, Nielsen DAR, AdMontior.
  • Optional extras which would provide a candidate with an advantage :

  • Hands on experience with Ad serving solutions and tag management.
  • Familiarity with MMM, DMM or attribution modelling.
  • Experience with HTML, JavaScript, SQL and / or JSON.
  • Experience with data visualisation tools, such as Datorama, Tableau, PowerBI.
  • A minimum of 7 years of progressively senior experience in one or more of the following; an existing agency trade desk , an Advertising or Marketing Technology provider, a specialist programmatic agency or a digitally progressive media owner.
  • Hands-on Programmatic campaign optimization and account management experience. You must be able to lead by example in this area.
  • Experience of audience based planning and execution.
  • Exceptional organizational skills, multi-tasking capabilities.
  • Strong analytical abilities and quantitative skills, including numerical proficiency.
  • Optional extras which would provide a candidate with an advantage :

  • Bachelor’s degree in operations research, mathematics, economics, statistics, physics, engineering, communications or marketing.
  • Relevant experience gained within the Asia Pacific region.
  • Experience working with Microsoft Office Suite
  • Advanced Excel / spreadsheet capabilities, Macro / VBA experience a plus
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