PR & Marketing Executive
Paktor
Taipei
1天前

Content Marketing - Develop comprehensive content strategies aligned with short-term and long-term marketing goals - Define key messages, recommend choice of media, and allocate resources so that campaigns are effective and appropriate for the intended audience -

Create engaging and original content which is aligned with the brand and effective in driving ROI for both paid and owned channels -

Plan and execute organic and paid social media campaigns, which include identifying opportunities, engaging influencers and evaluating performance -

Maintain content calendars and actively pitch relevant themes and angles through trend spotting, social listening and data mining -

Apply a data-driven approach when performing both quantitative and qualitative assessment of content and channels PR - Plan PR calendars, write regular media releases to actively engage media and secure coverage for top of mind recall and positive share of voice -

Execute PR initiatives and events, including advertorials, conferences or seminars to maintain reputation and visibility of the company or to support business goals -

Prepare monthly PR reports - Ensure that a positive company identity and image is maintained across all platforms Events -

Support different aspects of event coordination from planning, budgeting, logistics coordination, onsite set-up to execution -

Identify and conceptualise event strategies and activities to meet business goals - Liaise with external vendors, suppliers and agencies to ensure that their deliverables meet the company's requirements, deadlines, and budget Requirement -

A Bachelor’s degree in Communications, Journalism or Marketing - 1-3 years marketing experience ideally with focus on PR and digital content -

Experience with relevant agency experience or project management will be advantageous

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