Develop know-how for Multichannel in TW / HK MCO, accompany business teams in the design of their brand & portfolio MCE strategy, end-to-end customer engagement plan, execute plans by leveraging internal or external resources and track performance.
KEY ACCOUNTABILITIES :
Handle internal engagement and build MCE competency for TW / HK MCO through proper trainings / workshops / change management.
Overall Multichannel and Digital advisory to General Management and marketing teams, ensuring knowledge & expertise of Sanofi Global marketing excellence practices and deep understanding of local marketing landscape.
Lead Multichannel and Digital mid / long-term strategy across the organization.
Serve as a key member of business unit marketing team and contributor to the definition of MCM projects' - proposing and guiding BU / countries on channel selection and prioritization.
Digital processes and procedures creation and guarding in collaboration with all support functions; creation of local digital SOPs and governance.
Oversee and coordinate the implementation of digital / MCE platforms i.e. Webinar, eDA, ePermission, Email campaign, Website & Mobile app.
Track Multichannel and Digital spending and report to BUs and other direct budget holders.
Manage and work collaboratively with external agencies.
Ensure continuous and consistent testing, learning and optimization of digital / MCE programs.
Monitor and track metrics and KPIs.
Connect with Regional / Global teams to understand above-country strategy & resource for MCO to adapt, provide feedback & request support based on MCO priorities & execution.
Perform other duties assigned by manager.
Sanofi employee must understand of own roles and responsibilities in avoiding health risk (Health), preventing accidents (Safety) and environment protection (Environment).
Involved in any such activities must comply with HSE policy.
JOB-HOLDER REQUIREMENTS :
College / University graduate.
Experience & Knowledge
Minimum of 5 years working experience.
Minimum of 3 years direct experience in Digital / Multichannel Marketing & Customer Journey design.
Project leadership to drive projects to completion with clear milestones and outcomes.
Commercial experience preferable working with Global / Regional / Local Teams and proven experience with ability to drive stakeholder management and influence.
Excellent planning and analytical skills.
Knowledge and understanding of Digital marketing tools, data and systems.
Good written and verbal communication in Mandarin & English.
Core Competencies / Skills
Expertise in Multichannel / Digital engagement
Ability to influence and engage cross-function teams
Project and change management
Data savvy and result oriented
Teamwork and collaboration
Effective communication skill
At Sanofi diversity and inclusion is foundational to how we operate and embedded in our Core Values. We recognize to truly tap into the richness diversity brings we must lead with inclusion and have a workplace where those differences can thrive and be leveraged to empower the lives of our colleagues, patients and customers.
We respect and celebrate the diversity of our people, their backgrounds and experiences and provide equal opportunity for all.