Country Brand Lead
Tamsui, Taiwan

Country Brand Lead

  • Taiwan - Tamsui

    Own brand strategy for market. Define and Drive Country Specific TA and Brand Strategy, drive product growth and lifecycle management, forecast revenue and OPEX of Champix / Internal Medicine Global Brands (PEH Legacy), ensuring the realization of revenue and profitability targets in country


    s Provide local insights and brand feedback to IMB Internal Medicine Lead / Regional TA Lead (RTAL) / Brand Implementation Lead (BIL)

    s Tailor brand and execute brand strategies to local market needs, and define local priorities for a brand or TA

    s Select best-fitting modules from cross-EM content; translate and trans-create brand materials, as needed

    s Manage local agencies for trans-creation (budget, scope, timing, and quality of project)

    s Forecast brand performance and track progress towards target

    s Allocate and execute in country brand budget

    s Cross-functional brand leadership across Field Force, Account management, medical, legal with particular focus on Public Affairs and Policy to shape the external environment

    s Train Field Force on product positioning and prioritization

    s Partner with Medical to educate KOLs on emergent medical research and differentiated product attributes

    s Working with NGOs and engaging with government stakeholders



    s Brand Plan : review of brand strategies by regulatory / legal

    s Campaign Development : Select best fitting modules for country needs

    s Promo Meetings : Manage compliance review of materials

    Shared Accountability

    s Develop country Op Plan and influence sales targets and brand A&P allocations (with IMB CM / Internal Medicine Lead and RTAL / BIL)

    s Long-range forecasting (with IMB CM / Internal Medicine Lead and RTAL / BIL)

    s Revenue adjustments, as needed (with IMB CM / Internal Medicine Lead and RTAL / BIL)

    s Develop promotional meetings strategy (with IMB CM / Internal Medicine Lead and RTAL / BIL)

    s Validate brand-specific messages, design training (w / medical, regulatory)

    s Develop awareness campaigns, congress content (w / KOLs) in partnership with Medical and Public Affairs & Policy


    Qualifications :

    s 5-10 years of marketing experience

    s Bachelor’s Degree; master degree or MBA desired


    Indicate the technical skills required and / or preferred, as applicable.

    Expect candidates to demonstrate these competencies (people manager roles) :

    Demonstrates business acumenActs decisivelySeizes accountabilityHolds people accountableGrows-othersLeads changeSelf-awarenessCommits to One Pfizer Builds effective teams

    Expect candidates to demonstrate these commercial / management competencies

  • Marketing , Customer and Competitor InsightMarketing ExecutionStrategic and Operational Business / Marketing PlanningData analysis, interpretation and communicationsPerformance and Program MetricsExceptional interpersonal skillsExceptional collaboration / negotiation (w / Customer Marketing roles in country, FF, RTAL / BIL, IMB Country Lead, Internal Medicine Lead)Exceptional prioritization among / across brands, resource-constrained context;
  • Vendor managementProficiency in the local language as well as English proficiencyLeading Policy Shaping Strategies


    Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.

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