Country Brand Lead
Pfizer
Tamsui, Taiwan
1天前

Country Brand Lead

  • Taiwan - Tamsui
  • POSITION SUMMARY

    Own brand strategy for market. Define and Drive Country Specific TA and Brand Strategy, drive product growth and lifecycle management, forecast revenue and OPEX of Champix / Internal Medicine Global Brands (PEH Legacy), ensuring the realization of revenue and profitability targets in country

    Responsibilities

    s Provide local insights and brand feedback to IMB Internal Medicine Lead / Regional TA Lead (RTAL) / Brand Implementation Lead (BIL)

    s Tailor brand and execute brand strategies to local market needs, and define local priorities for a brand or TA

    s Select best-fitting modules from cross-EM content; translate and trans-create brand materials, as needed

    s Manage local agencies for trans-creation (budget, scope, timing, and quality of project)

    s Forecast brand performance and track progress towards target

    s Allocate and execute in country brand budget

    s Cross-functional brand leadership across Field Force, Account management, medical, legal with particular focus on Public Affairs and Policy to shape the external environment

    s Train Field Force on product positioning and prioritization

    s Partner with Medical to educate KOLs on emergent medical research and differentiated product attributes

    s Working with NGOs and engaging with government stakeholders

    POSITION RESPONSIBILITIES

    Accountable

    s Brand Plan : review of brand strategies by regulatory / legal

    s Campaign Development : Select best fitting modules for country needs

    s Promo Meetings : Manage compliance review of materials

    Shared Accountability

    s Develop country Op Plan and influence sales targets and brand A&P allocations (with IMB CM / Internal Medicine Lead and RTAL / BIL)

    s Long-range forecasting (with IMB CM / Internal Medicine Lead and RTAL / BIL)

    s Revenue adjustments, as needed (with IMB CM / Internal Medicine Lead and RTAL / BIL)

    s Develop promotional meetings strategy (with IMB CM / Internal Medicine Lead and RTAL / BIL)

    s Validate brand-specific messages, design training (w / medical, regulatory)

    s Develop awareness campaigns, congress content (w / KOLs) in partnership with Medical and Public Affairs & Policy

    EDUCATION AND EXPERIENCE

    Qualifications :

    s 5-10 years of marketing experience

    s Bachelor’s Degree; master degree or MBA desired

    TECHNICAL SKILLS REQUIREMENTS

    Indicate the technical skills required and / or preferred, as applicable.

    Expect candidates to demonstrate these competencies (people manager roles) :

    Demonstrates business acumenActs decisivelySeizes accountabilityHolds people accountableGrows-othersLeads changeSelf-awarenessCommits to One Pfizer Builds effective teams

    Expect candidates to demonstrate these commercial / management competencies

  • Marketing , Customer and Competitor InsightMarketing ExecutionStrategic and Operational Business / Marketing PlanningData analysis, interpretation and communicationsPerformance and Program MetricsExceptional interpersonal skillsExceptional collaboration / negotiation (w / Customer Marketing roles in country, FF, RTAL / BIL, IMB Country Lead, Internal Medicine Lead)Exceptional prioritization among / across brands, resource-constrained context;
  • Vendor managementProficiency in the local language as well as English proficiencyLeading Policy Shaping Strategies

    LI-PFE

    Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.

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