Country Brand Lead (I&I)
Pfizer
Tamsui, Taiwan
6天前

Country Brand Lead (I&I)

  • Taiwan - Tamsui
  • POSITION SUMMARY

    This role is expected to lead and manage Taiwan I&I marketing team, drive team excellence and bold strategies to create positive impact on patients’ lives in Taiwan.

    In addition to building brand strategies that maximize growth of the two critical inline brands Xeljanz and Enbrel, it is also important to focus on driving launch excellence of a multiple breakthrough assets in I&I.

    Responsibilities

    Leverage Glocal model and ensure an effective communication with region, EM and global team Lead and drive a robust launch planning and execution for all upcoming I&I new assets Lead and drive a strong collaboration with I&I category lead, medical lead and all other cross-function leads to always ensure a strong alignment on the brand strategies, planning and execution Identify growth opportunities for I&I in Taiwan and build bold strategies to maximize impact on patients’ live Actively manage risks and opportunities linked to I&I category Drive adoption of digital solution to enhance impact of tactical plan

    POSITION RESPONSIBILITIES

    Accountable

    Overall brand management of I&I category and is accountable to the brand performance. Drive the monitoring achievement of key brand metrics Build a high performing team and enhance marketing capabitliy

    Shared Accountability

    Develop country Op Plan and influence sales targets and brand A&P allocations (with CM, Category Lead and RTAL) Long-range forecasting (with CM, category lead and RTAL) Revenue adjustments, as needed (with CM, category lead and RTAL) Develop promotional meetings strategy (with RTAL) Validate brand-specific messages, design training (w / medical, regulatory) Develop awareness campaigns, congress content (w / KOLs) in partnership with Medical

    ORGANIZATIONAL RELATIONSHIPS

    A people manager role : lead the marketing team for the category with 2 direct reports EMGL / RTAL Country manager Category lead Medical Affairs and Regulatory Leads Other Country Brand Leads and Country Portfolio Leads Market Access Lead Legal Lead eMCM marketing GCO Marketing services, Business Analytics & Insights (BAI)

    RESOURCES MANAGED

    Financial Accountability

    Budget responsibility varies by brand

    Supervision

    Reporting to Emerging Market Group Lead of I&I Working locally with Category lead and networking regionally with other Country Brand Leads for Inflammation portfolio across EM Asia Demonstrated proficiency in working in a highly matrixes organizational structure

    EDUCATION AND EXPERIENCE

    Qualifications :

    5-10 years of pharmaceutical marketing experience >

    5 years people management experiences Bachelor’s Degree; master degree or MBA desired

    TECHNICAL SKILLS REQUIREMENTS

    Indicate the technical skills required and / or preferred, as applicable.

    Expect candidates to demonstrate these competencies :

    Demonstrates business acumenActs decisivelySeizes accountabilityHolds people accountableGrows-othersLeads changeSelf-awarenessCommits to One Pfizer Builds effective teams

    Expect candidates to demonstrate these commercial / management competencies

  • Marketing , Customer and Competitor InsightAbility to differentiate and implement accordingly between Brand and Portfolio MarketingMarketing ExecutionTrack record of appropriate risk takingStrategic and Operational Business / Marketing PlanningData analysis, interpretation and communicationsPerformance and Program MetricsExceptional interpersonal skillsExceptional collaboration / negotiation (w / Customer Marketing roles in country, FF, RTALs, BU Leads / CM)Exceptional prioritization among / across brands, resource-constrained context;
  • Vendor managementProficiency in the local language as well as English proficiency

    Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.

    Marketing and Market Research

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