Mindshare | Planner
Mindshare
Taipei, Taiwan
1天前

Description

Position at Mindshare

Reporting the role

This role reports : Manager

3 best things about the job :

  • A competitive yet fun environment that combines the best of being excellent media planners of creative media thinking and at the same time being part of the largest media company in the world
  • Opportunity to learn and create leading work, working alongside specialist departments, who are evolving in the field
  • Be an expert hybrid planner in both traditional and digital mediums
  • Measures of success

  • In three months :
  • Been up to speed with cutting edge proprietary planning tools as well as able to extract and analyze important data; validating our recommendations

    You would have a pulse of the business category & knowledge of competitive frame

    Worked on moderate scaled live campaigns

    Have initiated contact with key media partners and understood the baseline of their offerings particularly digital

    Connected with internal specialist & external stakeholders units to integrate solutions

  • In six months :
  • Able to comprehend and apply our proprietary planning framework model in key campaigns

    You would have landed live; larger scaled campaigns

    You will have started to build relationships with the key decision makers within the current client portfolio

    Master a flawless media execution process, working alongside various stakeholders

  • In 12 months :
  • Develop a strong category acumen - from a media and business point of view

    Identify a pipeline of commercially viable solutions to support our clients goals

    Create and execute a pipeline of exciting business building ideas which could potentially be industry award winning

    Responsibilities of the role :

  • Work closely with Senior Media Planner; help devise strategy plans for s / category.
  • Works in direct coordination with the Assistant Media Planner in creating, updating, and executing media plans.
  • Optimization via Figaro and implementation of key learnings.
  • Supervise Present plans both internally and externally.
  • Respond to client day to day requests.
  • Responsible for developing a working knowledge of brand and category relevant to the clients business.
  • Evaluate and propose targeting, scheduling, support level, and budget.
  • Analyze the quarterly, semi-annually & yearly reviews.
  • Analyze campaigns, and recommend tactical changes to maximize campaign performance.
  • What you will need :

  • Must have an experience of at least 1-3 years in media / digital / marketing experience.
  • Must have strong organizational and numeracy skills
  • Attention to detail.
  • Flexibility and to work under pressure.
  • Proficient in MS Excel.
  • Punctuality in timings.
  • Respect hierarchy and follow a complete chain for assignments.
  • Excellent personal / organizational management.
  • Able to set and meet multiple demands within challenging deadlines.
  • Excellent interpersonal skills ability to communicate effectively at all levels, internally and externally, formally & informally.
  • About Mindshare

    We were born in Asia in 1997 and for more than 20 years our values of Speed, Teamwork and Provocation have guided us in a world where everything is media.

    We are the Cannes Lions Media Network of the Year 2019 and WARC Media 100 #1 Media Network 2020, with the top 3 most creative campaigns in the world for the past year.

    In Asia Pacific we have been Campaign Asias Media Agency Network of the Year every year since 2015 and we are also Performance Agency of the Year.

    Our 10,000 people work with some of the worlds best brands and companies to accelerate their growth. In 116 offices across 86 countries we integrate brand and demand, ruthlessly focus on outcomes and create the unexpected.

    We manage $24bn in billings and are the largest media agency in GroupM, WPPs Media Investment Management arm, which is the #1 media holding group globally with billings of $63bn (Source : ).

    Hear our stories (and join us) at and follow us at : WeChat ID : Mindshare China; Instagram and Twitter : ; Facebook : and Linkedin : .

    About Taiwan

    Taiwan is the fifth largest Asian market in terms of ad spend per capita. Here, TV is the most important form of media, with 89% penetration, but consumption rates are changing drastically, with 67% of TV watchers now getting their fix through the internet accessed on computers, mobiles, and video on demand services.

    Taiwans digital media market is truly a unique blend of local, regional and global players. It remains one of the most exciting cities in Asia, with friendly people, great food served round-the-clock and the best cost to quality-of-life ratio in the Asia Pacific region.

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