Diagnostics market is fast growing and a trend. Are you an experienced marketing and communications professional with demonstrated capabilities in designing, producing and executing strategic client-
focused marketing programs?
Key Responsibilities :
Contribute to the development of the indication launch / brand plan for the US with responsibility for defining and executing key areas within the associated tactical plans
Manage associated budget and agency partners to deliver innovative, impactful programs and resources that optimally pull through the launch plan
Be a champion of the patient voice, to ensure that messaging, tactics, and deployment of those tactics are in alignment with patient informational and educational needs
Partner with analytic and market research to distil insight, validate business opportunities, optimise marketing mix, and monitor return on investment (ROI) of individual marketing programs
Drive collaboration with all cross functional partners, including sales, regulatory, legal, analytic, market research, competitive intelligence, patient advocacy, medical affairs, and market access
Assess impact of competitive developments and supports leaders in developing response plans
Key Requirements :
MBA, Mater degree and above. Journalist background is preferred
Knowledge and understanding of the drug development, regulatory review and commercialisation processes for specialised products
Experience in successfully representing the commercial perspective during the regulatory / legal review of promotional materials
About Organisation :
Our client is truly believe they can change the existing cancer treatment model and make cancer manageable. To enable patients and their family to walk through this journey of fighting cancer with dignity, precise comprehensive cancer management facilitates treatment with higher efficiency and accuracy.