Country Marketing Manager 行銷企劃處經理
Citigroup Inc
Taipei, Taiwan


  • Develop a strategy to obtain the best insights from our multiple sources of insights which include brand research, market intelligence, real time digital experience research, and consumer panels etc.
  • Work with the lines of business to deliver a thorough understanding of consumer behavior and preference, and help to drive engagement with customers, by delivering relevant and contextual insights to the teams.
  • Work with the Global and Regional teams to deploy brand research and market intelligence surveys
  • Contribute to brand, sales, marketing and product strategy formulation as well as supporting the development of key strategic initiatives for lines of business.
  • Work with external vendors and research partners as required to define scope, questionnaires, segments, scripts etc.
  • Distill complex research into compelling recommendations for management
  • Manage internal control procedures and operations, and Marketing expenses
  • Understand and translate performance tracking into insight and recommended actions to improve the business
  • Qualifications

  • Bachelor's degree required
  • Minimum 8 years of working experience, with 5 years of relevant experience required
  • Strong numeracy skills, and proven project management skills
  • Knowledge of the Financial Services, Fintech or Payments industries a definite advantage
  • Strong understanding of business products and process in a MNC environment
  • A champion for insights. Someone who fosters strong relationships across the organization
  • Deeply insightful, always pushing to ask hard questions to find differentiated insights from data and research.
  • Ability to glean clear, salient ideas from complex information and very clearly communicate them to a diverse set of stakeholders in a way they will understand and inspires others.
  • A highly dynamic thinker. Someone who can push insights and drive them into original ideas, while also being a structured, analytical problem solver.
  • A demonstrated ability to drive insights into business impact.
  • Ability to be creative to maximize business impact
  • A passion and strong understanding for digital market research methods, data management, data warehouse structures and interface processes.
  • Travel

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