PR Specialist

Pinkoi is Asia’s leading online marketplace for buying and selling original design. We are committed to selling products that reflect good taste.

Pinkoi is more than an e-commerce platform : it is a community for talented homegrown and international designers. Our mission is to empower designers, champion great designs, and enrich people's lives.

We want to bring Asia's best designs to the world!

We are now looking to deepen penetration in the Japan market, and need an experienced PR specialist to increase brand recognition.

We're looking for someone talented who is passionate about sharing great stories, delivering Pinkoi’s message to public, and increasing brand awareness.

You'll help us formulate PR plans and strategies, build relationship with media, write press releases, speeches and other PR copy, plan and supervise events, fairs, conferences etc.

Your performance and learning will be measured by measurable metrics to evaluate PR outcomes and any other related events / campaigns.

e.g. : Number of qualified new sessions / new users, page view of press release, media coverage, Media coverage) The measurements and KPI will be fixed based on your planning and discussion with leaders.

You will work closely with, and report to, our Regional leader and Marketing team leader.


  • Formulate PR plans and strategies to reach Lifestyle & Consumer focused media.
  • Make a media list and build relationship with media.
  • Write press releases, speeches and other PR copy, pitch to media at least once in a month.
  • Plan and supervise events, fairs, conferences.
  • Essential

  • Passion for design, writing, and e-commerce.
  • Able to engage with media and public to deliver Pinkoi’s message.
  • At least 1 year of PR experience.
  • Copywriting creative mind.
  • Experience using Google Analytics.
  • Native level in Japanese, proficiency in English is essential. (e.g. : TOEIC score over 800)
  • Familiar with working at startups. Excited to take up new challenges.
  • Please email a cover letter and resume (in English) to hr (subject line PR Specialist - Japan . In addition, Please share at least three release articles you wrote in the past.

    URL or file) Please share what kind of message / slogan you’d like to deliver to public if you’re a PR specialist in Pinkoi.

    Text length : One sentence or less than 100 characters.) We will only notify those invited for an interview. Thank you for your interest.

    Please apply in Japanese. ご応募は日本語でお願いいたします

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