Digital Marketing Specialist
Merck KGaA Darmstadt, Germany
Taipei, Taiwan

1.Responsible for managing social media sites including Facebook, LINE , and YouTube.(Plan and execute)

2.Develops engaging social media content, email marketing and e-commerce websites that support the marketing goals and objectives.

3.Generate digital materials to clearly articulate the attributes of the product or category, including promotional, advertising, literature and web content.

4.Works with Product Managers to develop new product launch plans.Develop and maintain a comprehensive campaign & social marketing strategy

5.Manage the company’s social media channels to distribute content that educates and entertains our audience and support marketing goals.

6.Manage and work with designers, agencies and other vendor partners to improve user experience and ensure operation quality.

7.Support all marketing related efforts for APAC region

8.Use data and metrics to report on the results of growth efforts and use what is learned to adjust and plan future work


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