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Responsible for Symbicort brand strategy & brand planning
Assists with development of marketing plans, which may include distribution channel solutions, sales activities, SnT, listing activities and promotional materials for specific therapeutic area or brand.
Assists with development of budgets and monitoring of expenses
Tracks and analyzes brand / product and competitive performance and trends
Develops materials for the sales force to support effective sales effort and educate sales representatives on company and competitor products
Coordinates and / or conducts special studies and promotional projects
Reporting to Inhaled portfolio marketing manager
Good knowledge of the disease area including asthma / COPD or demonstrating potential as a fast learner on product knowledge, local and global business environment and understanding of local healthcare system & account access
A top performer with a history of tangible results in previous roles in a challenging market
Clearly defined product management / brand planning skills with the demonstrated ability to own and promote brands successfully in competitive markets
Demonstrate understanding of broad business operations with an ability to inspire and collaborate across functions and influence internal stakeholders
Performance rating >
3 in the past two years
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