Brand Manager

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  • Responsible for Symbicort brand strategy & brand planning
  • Assists with development of marketing plans, which may include distribution channel solutions, sales activities, SnT, listing activities and promotional materials for specific therapeutic area or brand.
  • Assists with development of budgets and monitoring of expenses
  • Tracks and analyzes brand / product and competitive performance and trends
  • Develops materials for the sales force to support effective sales effort and educate sales representatives on company and competitor products
  • Coordinates and / or conducts special studies and promotional projects
  • Reporting to Inhaled portfolio marketing manager
  • Good knowledge of the disease area including asthma / COPD or demonstrating potential as a fast learner on product knowledge, local and global business environment and understanding of local healthcare system & account access
  • A top performer with a history of tangible results in previous roles in a challenging market
  • Clearly defined product management / brand planning skills with the demonstrated ability to own and promote brands successfully in competitive markets
  • Demonstrate understanding of broad business operations with an ability to inspire and collaborate across functions and influence internal stakeholders
  • Performance rating >
  • 3 in the past two years

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