Contribute to brandprofitable growth by designing and implementing local CRM solutions to engage,retain, upsell &recruit consumers and leverage insight and data.
Plan and deliver local CRM strategies across thebrand encouraging customer retention and customer loyalty, promoting the brandand the new products
Customer Journey Mapping - analyze touch pointswith the Brand and maximize commercial opportunities
Partner and collaborate with cross-functionalteams, including acquisition, analytics, eCommerce / merchandising, technology,creative, and sales
Manage the local CRM Platform
Implement and optimize the CRM platformuse, ensue it works seamlessly across the organization and captures allrequired information at key points in the customer life cycle
Work closely with all departments to ensure theCRM works effectively for all aspects of the brand / division
Manage and monitor data acquisition strategy inline with Group recommendation
Ensure the database is segmented effectively fortargeted marketing activities in respect to local behaviors
Execute local CRM Programs
Create local CRM programs to engage consumer inline with local specifics
Has a broad vision of CRM potentialities andfoster cross brands, categories or divisions opportunities
Maximize efficiency & costs : migrating whennecessary to lower cost mediums
Enhance local business opportunities throughexternal partnerships
To implement interactive and CRMcampaigns to contribute to the growth of a brand on the market.