Trade Marketing Head
Michael Page

About Our Client

Our client is a famous multinational consumer goods company and operates in more 60 countries. It has the most well-known health, hygiene and home product brands, appreciated worldwide in 200 countries by all age consumers.

They are currently looking for a Trade Marketing Head to oversee all channels' business.

Job Description

  • Develops country / customer 4P strategy and tactics in line with respective sales and marketing directors, and building on global 4P strategy
  • Defines Category trade marketing KPIs across all categories in the country
  • Leads the country Trade Marketing team
  • Defines and manages the trade marketing budget
  • Contributes to category marketing plans, with customer & category analysis and promotional strategy
  • Continuous analysis of the competitive and customer's position in the country, works together with the sales director to develop long-term trade marketing actions and strategy aimed at strengthening company's position in the each of our categories
  • Leads and supports trade marketing team in developing and implementing company's promotional strategy (in line with brand priorities and media plans) across customers
  • Presenting Category strategies / vision and 4P strategy to our customers
  • Key contact for the Marketing Director and Brand Marketing team with regards to all promotional and customer activity
  • The Successful Applicant

  • 8+ years experience in sales / trade marketing / marketing roles within an FMCG environment
  • Educated to minimum bachelors degree level ideally in a business related subject - from a recognised University
  • Strong execution capabilities
  • Results oriented, entrepreneurial and self-motivating
  • Tenacious and resilient, driven to achieve even when faced with obstacles
  • Leadership and interpersonal skills capable of building strong working relationships and influencing and customers and internal teams
  • Strong commercial understanding of business issues / opportunities
  • Strong understanding of sales and marketing strategy and planning issues
  • Strong analytical skills with ability to develop strategies, tactics and measurable implementation
  • Ability to think outside the box
  • What's on Offer

  • Competitive salary package and fringe benefit
  • Promising career development
  • Contact : Ivan MoQuote job ref : 4099277+886 2 8729 8248 Trade Marketing Head From email

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