Assistant PR & Communications Manager
Burberry Limited
Taipei City, Not, TW
6天前

INTRODUCTION

Founded in 1856, Burberry today remains quintessentially British, with outerwear at its core. Digital luxury positioning and intensive focus on design innovation, quality and heritage icons ensure continued brand purity and relevance globally across genders and generations.

Burberry believes that in order to be a great brand it must also be a great company and constantly leverages the energy of its compassionate and creative thinking culture to continually innovate and drive the brand forward.

Headquartered in London, Burberry is a design, marketing and retail led business with a global reputation for innovative product design, digital marketing initiatives and dynamic retail strategies.

RESPONSIBILITIES

  • Work with regional and global teams to introduce and recruit talent for global activations.
  • Assist management of PR samples, tracking and rotation.
  • Recruit new influencers for the Taiwan market.
  • Manage and coordinate relationships with various talent agencies
  • Manage the influencer outreach process recruiting and briefing influencers on new campaign opportunities
  • Negotiating talent contracts for various campaign opportunities
  • Present analytics and insights for all social media platforms with actionable suggestions on a weekly basis covering growth, engagement, new followers and top creative.
  • Perform regular audits of brand’s social presence to ensure all platforms
  • Monitoring competitors and relevant social channels.
  • Support the global content and strategy for social platforms ensure the voice of the market is included; working closely with the global team members in developing and overseeing the execution of strategic social initiatives, including campaigns, supervision of channel accounts, content vision and overall execution.
  • Assist in the management of the Marketing budget, being vigilant in tracking; evaluate results against goals.
  • Implementing PR strategies on different media platforms and channels
  • Coordinate and organise local events, support in regional events
  • PERSONAL PROFILE

  • Minimum of 5 years of work experience, preferably in the public relations, digital talent and influencer marketing space
  • Excellent language skills. English, Native or bilingual proficient
  • Proven track record in working with influencers, celebrity talent and editors
  • Experience in working with clients in the lifestyle verticals fashion, beauty, luxury, food & beverage, music and / or travel and the arts.
  • Understanding of various social platforms, metrics and their value
  • Familiarity with talent contracts and basic terms or relevant legal experience
  • Extremely detailed, well-organized, methodical and efficient
  • Excellent communication skills (phone, e-mail and presentations)
  • Writing skills and the ability to speak in the tone of the brand
  • Experience collaborating with internal and external resources to develop strategies to meet department goals within budget and established timelines
  • Extensive knowledge of all facets of the social space
  • Ability to think quickly and adapt to changing requirements and technologies
  • Knowledge of : Microsoft Office Suite (Excel, Word, Powerpoint, Keynote) and Fashion GPS
  • Highly motivated, over achiever, team player, facilitator
  • Direct, honest and confident communication style
  • Highest level of integrity
  • Striving in a fast paced environment
  • Must have a positive "can do, whatever it takes to get the job done" attitude
  • Quick learner and interested in expanding knowledge in their field
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