Responsible for overall marketing strategy for commercial solutions, GTM plan execution and marketing communication across channels
Report to the HQ Marketing VP and be responsible for positioning and marketing subscription-based Software-as-a-Service and B2B solutions on a global scale
Structure the positioning of each solution by understanding company's unique technology and features and translate them into benefit-led communication
Gain market insight by identifying industry trends, market activities, and competitor intelligence
Lead the integration marketing team to manage communication including ATL, BTL, digital, social, content, event and PR.
Support global business development and web commerce by generating qualified sales leads through marketing campaigns and user education programs
Lead teams for product demonstrations, sales pitches, and public presentations
Work cross-functionally and mobilize internal resources to ensure key project goals, milestones and KPIs are set and achieved
Over 8 years working experience with at least eight years in ICT marketing including three years in regional or global product marketing function.
Experienced leader and team-player with 2+ years’ experience in direct people management.
Strong understanding of web commerce and SaaS delivery powered by data-driven digital marketing.
Experienced in B2B marketing related function.
Strong presentation and analytical skills are essential, balanced with a creative mind and a flair for innovation.
Strong business acumen with self-motivation and a results-oriented mindset.
Must be fluent in Chinese, and fluent in English speaking, reading and writing.
Bachelor’s degree is essential and master degree in a business related field is preferred.
Additional request (would be a plus) :
1) Experienced in IoT applications company
2) Experienced working in startup company, high-volume or extremely fast-paced environment
3) IT or cloud technical knowledge with basic coding / engineering skills
Please kindly contact with Joe Yu , joe.yu springasia.com for more in