Marketing Manager
Spring Professional
Taiwan
13天前

Responsibilities

  • Responsible for overall marketing strategy for commercial solutions, GTM plan execution and marketing communication across channels
  • Report to the HQ Marketing VP and be responsible for positioning and marketing subscription-based Software-as-a-Service and B2B solutions on a global scale
  • Structure the positioning of each solution by understanding company's unique technology and features and translate them into benefit-led communication
  • Gain market insight by identifying industry trends, market activities, and competitor intelligence
  • Lead the integration marketing team to manage communication including ATL, BTL, digital, social, content, event and PR.
  • Support global business development and web commerce by generating qualified sales leads through marketing campaigns and user education programs
  • Lead teams for product demonstrations, sales pitches, and public presentations
  • Work cross-functionally and mobilize internal resources to ensure key project goals, milestones and KPIs are set and achieved
  • Requirements

  • Over 8 years working experience with at least eight years in ICT marketing including three years in regional or global product marketing function.
  • Experienced leader and team-player with 2+ years’ experience in direct people management.
  • Strong understanding of web commerce and SaaS delivery powered by data-driven digital marketing.
  • Experienced in B2B marketing related function.
  • Strong presentation and analytical skills are essential, balanced with a creative mind and a flair for innovation.
  • Strong business acumen with self-motivation and a results-oriented mindset.
  • Must be fluent in Chinese, and fluent in English speaking, reading and writing.
  • Bachelor’s degree is essential and master degree in a business related field is preferred.
  • Additional request (would be a plus) :
  • 1) Experienced in IoT applications company
  • 2) Experienced working in startup company, high-volume or extremely fast-paced environment
  • 3) IT or cloud technical knowledge with basic coding / engineering skills
  • Please kindly contact with Joe Yu , joe.yu springasia.com for more in

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