Product Manager
F. Hoffmann-La Roche Ltd
Taipei Minsheng East Rd,Taipei City,Taiwan,
4天前

Primary Responsibilities and Accountabilities

1. Accountable for the management of a defined product portfolio with specific attention to product availability to meet customer demand / business needs

2. Translate Roche Pharma Global strategy into local marketing plans

3. Help develop appropriate marketing strategy and tactical action plans to optimize performance

4. Plan and successfully launch new products

5. Ensure that all products are actively forecasted; manage the introduction / withdrawal of products; and that product changes / updates are communicated

6. Ensure that all commercial product management tasks are properly implemented

7. Ensure that the sales force has the product related knowledge and skills required to sell / promote the products; providing training in the respective area

8. Monitor monthly progress against plan and recommend corrective actions

9. Undertake regular field visits, including key customers and opinion leaders

10. Participate in relevant customer / marketing meetings and event / congress

11. Work with the Senior Marketing and Sales management to organize customer meetings

12. Manage the marketing budget in accordance to agreed latest financial plans

13. Align with Medical Marketing the strategic plans and promotional activities for high medical value tests

14. Support Tender Dep. on product knowledge updates

15. Regular competitive analysis and key market trends, to share with commercial operations

16. Respect the compliance with all relevant Roche guidelines and policies

At Roche, 94,000 people across 100 countries are pushing back the frontiers of healthcare. Working together, we’ve become one of the world’s leading research-

focused healthcare groups. Our success is built on innovation, curiosity and diversity

Roche is an equal opportunity employer.

Sales & Marketing, Sales & Marketing >

Product Life Cycle ManagementTaipei Minsheng East Rd

  • At Roche, 94,000 people across 100 countries are pushing back the frontiers of healthcare. Working together, we’ve become one of the world’s leading research-
  • focused healthcare groups. Our success is built on innovation, curiosity and diversity.

    Roche is an equal opportunity employer.

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