Marketing Manager
Pfizer Canada Inc.
Tamsui, TWN

Role Description

PCH is a leading global consumer healthcare company with #1 / leading brands in several categories, including Centrum (#1 multivitamin), Caltrate (#1 calcium supplement) and Advil (#1 OTC pain reliever).

Taiwan is a leading market for PCH. Centrum, Caltrate and Stresstabs are each the #1 brand in their respective categories in Taiwan.

Responsibilities :

Deliver target sales, profit and market share performance for assigned products

  • Formulate annual marketing plan and communication strategies in line with marketing manager
  • Work with Regional and Global Franchise Team to deliver communication projects
  • Execute efficiently annual marketing activities and monitor effectiveness of the activities to ensure achievement of brand objectives
  • Control marketing expenses within budget and monitors the level of contributions of his / her assigned products
  • In alliance with internal cross-functional teams to develop plans and activities to deliver brand business objectives, which include :
  • Product launch or promotion plan
  • Sales volume and revenue objectives by product
  • Customer coverage
  • Prepare monthly and ad-hoc analysis, reports, presentation and plans
  • Support trade marketing team to formulate annual trade marketing plan
  • Support trade marketing team in formulating and implementing new product or special promotion SKU in distribution coverage and account promotion plans
  • Assist consumer hotline and factory site to provide necessary support when facing consumer inquiries
  • Facilitate optimal capitalization on short-term to mid-term brand business growth opportunities.

  • Formulate 3 5 year brand management and line extension plan
  • Formulate channel opportunities for brand
  • Facilitate operations of other functional division by providing required information and support

  • Forecast market demand on regular basis to facilitate adequate product supply
  • Update brand strategies and activities to internal cross-functional teams
  • Input on information to other functional divisions as required
  • Keep updating on market dynamics so as to facilitate optimally commercialize growth potential of the assigned brands

  • Conduct field visit on a regular basis to ensure understanding of product and competitor performances
  • Monitor on a regular basis the following through both primary and secondary data collection
  • Brand performance
  • Consumers’ A&U and their needs
  • Market dynamics (size, trend and competition)
  • Education / Experience

  • University graduate with qualification in Marketing, Business or similar fields MBA preferred
  • Minimum 7 years of marketing experience of which at least 4+ years in the capacity of a manager or above
  • Ability to create and deliver effective presentations to working teams and senior management required
  • Product launch / communication development / TV and digital media buy / IMC campaign plan and execution / consumer insight probing experiences are required, previous FMCG experience (sales, marketing, etc.) is preferred
  • Ability to manage multiple priorities effectively, problem solving, obtaining consensus required
  • Possess a genuine interest in helping to improve the lives of consumer and their families
  • Strong understanding of business strategy, marketing planning tools and processes
  • Strong customer focus with the ability to adapt to internal client needs and expectations
  • Strong communicator and presenter, with the ability to persuade others and foster open communication
  • Proactively lead affiliate-wide projects to deliver quality results as needed
  • Skills

  • Strong business acumen
  • Strategic and logical thinking
  • Outstanding communication and interpersonal skills
  • Strong leadership and influence skills
  • Self-drive with high EQ and result-oriented
  • Excellent command of English and Mandarin Chinese (written and spoken)

    Pfizer Core Competency

    1.Strategic & Innovative thinking

    Functional Competency

    1.Marketing and P&L management

    2.Presentation skills

    3.Consumer insight and shopper insight

    Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.

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