Market Development Manager
ASUSTeK Computer Inc.

Job Description

ASUS is one of Fortune magazine’s World’s Most Admired Companies, and is dedicated to creating products for today and tomorrow’s smart life.

Our comprehensive portfolio includes Zenbo, ZenFone, ZenBook and a range of IT devices and components, along with AR, VR and IoT.

ASUS System Business Group employs more than 3000 talented sales and marketing people in the headquarters and 74 offices worldwide.

Driven by innovation and committed to quality, the company won 4,385 awards and has been ranked as the most valuable international brand from Taiwan for the fifth consecutive years in the 2017 Taiwan Global Brands Survey conducted by Interbrand.

The Market Development Manager is a sales driven role, managing an assigned market and / or product group. The role is devoted to grow business against competition through a holistic 4P strategy (product, place, price & promotion).

Market Development Manager is required to stay connected to the market either by frequent traveling or on an expatriate assignment.

The last but not the least, he / she is expected to come with an open mind, and to live and work as a true global citizen in the dynamic IT business environment.

Study and analyze the market competition, define the opportunity, propose product positioning to decide business strategy together with line manager.

Understand our product portfolio and roadmap from the headquarters; select the right product & SKU for the assigned market.

Set up the right pricing strategy for each product line to maximize market share and profit. Decide go-to-market channel strategy and channel program to maximize sales quantity & profit.

Co-work with marketing team to plan marketing strategy and activities to raise brand position and preference. Based on the understanding of the assigned market, provide accurate sales forecast to headquarters.

Monitor sell-in, sell-out, final inventory status and modify the order and forecast and ensure healthy supply status in the market.

  • Manage quarterly business simulations including revenue, costs, expenses, and profit. Decide and set up the service policy for the responsible product line;
  • monitor service satisfaction level with optimized cost.


    Passion on information technology industry and products. Positive and proactive attitudes; ambitious and goal-oriented. Strategic thinking and solid in execution. Proficiency in English

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