Customer Value Proposition Manager
Cigna
Taiwan-Taipei-Taipei
14天前

Description

  • Develop Accident and Health products that fit to multi-channels and create differentiations among competitions.
  • Communicate and coordinate the product idea, specifications and benefits to internal and external stakeholders, including channel / sales team, ACT, UW, Claim, Operation, senior management and IM team to get alignment and buy-in
  • Based on consumer insights, channel insights and sales needs to create ideas for product innovation / development in order to support and conform to the organization's overall business strategy and financial goals.
  • Build the business case, product specifications and life cycle management activities for new or enhanced products.
  • Plan, develop and monitor the insurance marketplace, competitor landscape and regulatory environment to stay fully informed about product trends, implications in order to continually assess needs and opportunities for the organization
  • Develop product materials and other initiatives that will help to ramp up product understanding and sales growth
  • Conduct market / product researches to explore and validate customer insights for business opportunities
  • Qualifications

    Experience / Knowledge Requirements :

  • Demonstrated ability to work and communicate across multi-functions
  • 5+ years’ experience working in product management / marketing for insurance manufacturer or distribution, preferably accident and health product fields
  • Profound insurance product and market knowledge
  • Project management experience in product / marketing related projects
  • Consumer research experience is a plus
  • Personal Competencies Required :

  • Good communication and negotiation skill across multi-functions
  • Ability to deal with high complexity and ambiguity project
  • Proactive and willing to take challenges
  • Ability to understand consumer insights and turn into a product idea
  • Ability to lead by influence
  • Problem solving skills
  • Comfortable working with all levels of management
  • Education and Other Requirements :

  • Bachelor+ degree in insurance, finance or marketing field is required
  • Ability to conduct English presentation
  • Solid practical working experience in insurance area
  • Passing LOMA or SOA exam is a plus
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