Digital & e-Commerce Marketing Manager
Pfizer
Tamsui, Taiwan
6天前

POSITION SUMMARY

Digital and e-Commerce marketing manager who plays an important role in TW PCH strategy is responsible for 1) TW PCH cross-

  • brand digital marketing strategy development / integration with the total marketing media plan as well as plan development / execution;
  • 2) e-Commerce marketing plan development and execution; 3) full year digital budget and spending management; 4) digital and e-

    Commerce capability building to the whole MKTG team. The Digital & e-Commerce MM needs to work closely with internal brand team and innovation team internally as well as media and digital agencies externally.

    POSITION RESPONSIBILITIES

  • Develop total PCH and cross brand digital strategy integrated with total PCH and cross-brand media strategy.
  • Develop digital KPI and measurement toward to the business result.
  • Develop cross brand digital plan and execution cross all digital vehicles, i.e. SEO, SEM, OTV, digital IMC, social movement, social platform assessment and management.
  • Manage total PCH digital budget and spending.
  • Develop e-Commerce long-term and short-term strategy and plan including 4C (Catch, Connect, Close and Continue) model development including e-
  • Commerce traffic maximization (on-site traffic and exposure), e-shopper based e-content optimization, deal closure plan and loyalty program to build up e-

    Commerce as a business growth driver and brand building platform.

  • The Digi-com MM is responsible for monthly Digi-com report, including project progress and results / learning tracking.
  • Build up total PCH MKTG digital and e-Commerce capability by semiannual training sessions to entire MKTG team.
  • ORGANIZATIONAL RELATIONSHIPS

  • Report to Marketing Director
  • Direct Report : 0
  • Internally work with MKTG brand teams / innovation team / e-Commerce sales representative and externally work with agencies (digital, media, creative, research agencies etc.)
  • Bachelor Degree
  • More than 5 years of marketing experience and more than 3 years on digital MKTG, preferable in FMCG industry and prefer 1+ year experience of e-Commerce.
  • English fluency.
  • Special Knowledge

  • Strong digital MKTG planning and execution.
  • Familiar with e-Commerce platforms.
  • Project management ability
  • Skill

  • Creative thinking
  • Strong analytical skill.
  • Strong interpersonal communication skill.
  • Strong sense of responsibility and self-motivated
  • Strong interpersonal and communication skills
  • Effective time management
  • Logical thinking with high EQ
  • Ability to work under pressure and multi-task in a team environment
  • Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.

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