Digital and e-Commerce marketing manager who plays an important role in TW PCH strategy is responsible for 1) TW PCH cross-
brand digital marketing strategy development / integration with the total marketing media plan as well as plan development / execution;
2) e-Commerce marketing plan development and execution; 3) full year digital budget and spending management; 4) digital and e-
Commerce capability building to the whole MKTG team. The Digital & e-Commerce MM needs to work closely with internal brand team and innovation team internally as well as media and digital agencies externally.
Develop total PCH and cross brand digital strategy integrated with total PCH and cross-brand media strategy.
Develop digital KPI and measurement toward to the business result.
Develop cross brand digital plan and execution cross all digital vehicles, i.e. SEO, SEM, OTV, digital IMC, social movement, social platform assessment and management.
Manage total PCH digital budget and spending.
Develop e-Commerce long-term and short-term strategy and plan including 4C (Catch, Connect, Close and Continue) model development including e-
Commerce traffic maximization (on-site traffic and exposure), e-shopper based e-content optimization, deal closure plan and loyalty program to build up e-
Commerce as a business growth driver and brand building platform.
The Digi-com MM is responsible for monthly Digi-com report, including project progress and results / learning tracking.
Build up total PCH MKTG digital and e-Commerce capability by semiannual training sessions to entire MKTG team.
Report to Marketing Director
Direct Report : 0
Internally work with MKTG brand teams / innovation team / e-Commerce sales representative and externally work with agencies (digital, media, creative, research agencies etc.)
More than 5 years of marketing experience and more than 3 years on digital MKTG, preferable in FMCG industry and prefer 1+ year experience of e-Commerce.
Strong digital MKTG planning and execution.
Familiar with e-Commerce platforms.
Project management ability
Strong analytical skill.
Strong interpersonal communication skill.
Strong sense of responsibility and self-motivated
Strong interpersonal and communication skills
Effective time management
Logical thinking with high EQ
Ability to work under pressure and multi-task in a team environment
Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.