[Medical Devices] Associate Product Manager, Endo Mechanical
Johnson & Johnson
Taipei, TW
10天前

Contribute to the development of business strategies and drive planning and execution of marketing initiatives

Identify and address customer segments and targets, e.g. New Product portfolio segmentation strategy development and execution

Drive portfolio positioning and prioritization

Establish pricing strategies that maximize brand profitability and market share

Partner with Sales organizations for effective deployment

Establish tracking tools and adjusts plans in line with results

Identify customer needs, develop disease state and procedure insights in the field of Neuro / Spine and understand health care market trends and competitor strategies

Build and maintain relationships with KOLs

Apply market research tools to deepen customer understanding

Leverage multiple sources of competitive intelligence (global, regional and local)

Create market models and sales forecasts

Manage the business with financial acumen to achieve business plan goals

Analyze and improve top and bottom-line performance, e.g. through the platform and pricing dashboards

Evaluate new business opportunities,

Assess Marketing spend effectiveness

Commercialize new products to sustain sales growth

Influence the Global / AP Strategy & Pipeline team to ensure that TW market needs are considered

Develop launch strategies that include market research, regulatory, reimbursement, Supply Chain, pricing, ProfEd / sales training and communication plans as well as KOL feedback and advocacy

Apply project management tools to define project objectives, scope and process

Use the LEX approach to create a cohesive NPIs launch plan

Collaborate proactively with regional and country partners to deliver launch plans

Develop clear marketing messages that influence internal and external stakeholder behavior

Build and sell a clear, concise and compelling story

Proactively communicate with and deliver value to diverse stakeholders

Coordinate integrated communication plans with agencies

Successfully apply digital strategies and other innovative approaches

Close collaboration with the sales team and support functions (Regulatory, Quality, Supply Chain, Pricing, Market Access, ProfEd / SLD) and Global Marketing (upstream & downstream) as well as relationship building with and support of country Marketing contacts (e.

g. technical questions from field sales colleagues and customers)

see above

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