Digital Acquisition Project Manager 數位金融行銷經理
Citigroup Inc
Taipei, Taiwan


  • Drive qualified leads to the business by planning, acquiring, managing and reporting on all digital acquisition lead generation
  • Manage forecasting, budgeting and analyzing the performance of paid search and lead generation campaigns to improve overall performance and cost efficiency
  • Develop relationships and manage external agencies to ensure all paid search and lead generation campaigns are innovative, world-
  • class and drive the best results possible

  • Optimize our existing website and application forms to increase the effectiveness of sales leads capture and conversion
  • Drive test and target initiatives to determine which is the most effective marketing creative / offers / layouts that will boost the performance of the digital channel
  • Strive constantly to create ground breaking technologies to achieve results
  • Be the subject matter expert on paid search and lead generation campaigns sharing your learning’s and expertise across the business
  • Qualifications

  • Bachelor Degree holder
  • At least 7 years of experience in marketing, digital agency experience is a plus
  • Excellent working knowledge of tools such as Google Adwords, Google Analytics, Tag Manager or Adobe Analytics
  • A roll up your sleeves and get the job done attitude
  • Strong business acumen and analytical ability
  • Be open-minded and self-motivated with good communication, interpersonal, problem solving skills and strong sense of responsibility
  • Travel

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