Digital Channel Lead
Spring Professional
Taiwan
5天前

Responsibilities

  • Implement digital strategies / e-Commerce development to achieve digital KPIs to support business growth for all dimensions, including Online services and offline products for the Hong Kong and Taiwan market.
  • Become the brand's technology evolution master and support the business growth through the effective use of technology for both market in Taiwan and Hong Kong
  • Combine digital platform and e-Commerce with new and in-trend technology for a better understanding and mixture of both domain know-how.
  • Manage and implement digital strategies such as Digital analysis,product engagement and CRM,
  • Focus in digital marketing implementation, including SEO, SEM, ATL, BTL, etc.
  • Manage and monitor strategy performances, ensuring the company and departments business direction are aligned and meets best practice.
  • Perform in business planning and operations for meeting new demands and capability needs.
  • Own relationships with brands and agencies; capture up-to-date and relevant market and technology trends, consumer insights, internal and external case studies to share and educate business and global / regional IT Digital Channels teams in Taiwan and Hong Kong.
  • Ensure Compliance and Security is considered and emphasized in all IT plans and actions
  • Promote IT as an enabler of growth and complexity reduction
  • This is an individual contributor role with no team management responsibility
  • Requirements

  • Bachelor degree in computer science, engineering or any other related discipline. (Master degree preferred)
  • At least 6 years of digital marketing experience in any fields (FMCG / Retailing / E-Commerce companies preferred)
  • 3 years experience in managing online retailing / home shopping / e-Commerce projects.
  • Familiar with Online marketing, SEO, Google Adwords, data analysis, media operation, etc.
  • Understand Taiwan and Hong Kong market status, know how to do digital analytics, e-Commerce and CRM.
  • Strong analytical and presentation skills with flexibility and passionate for personal and team growing.
  • Work experience in multi-national company and strong project management and experience in working with regional teams
  • Domain expertise in digital execution, Mobile, CRM, Product Catalog, Digital Asset management, Adobe Analytics, Google Analytics, etc.
  • Native in Mandarin and fluent in English is a must. (No visa permit support)
  • Additional request (would be a plus) :
  • 1) Overseas working experience
  • 2) Understand Drupal, Web / HTML, CMS
  • Please kindly contact with Joe Yu , joe.yu springasia.com for more information if interested. Thank you

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