[Consumer] Category Activation Specialist
Johnson & Johnson
Taipei, TW

Johnson & Johnson is the world's most comprehensive and broadly based healthcare Company, touching the lives of nearly a billion people every day.

Our Family of Companies throughout the world compete in consumer, pharmaceutical, and medical devices and diagnostics markets and have the skills and resources to tackle the world's most pressing health issues.

1. Position Title : Associate Category Activation Manager

2. Sector : Consumer

3. Location : Taipei, Taiwan

Job Objective

  • Assist marketing and sales in achieving brand annual sales target by optimizing the efficiency of trade spending, including identification of and implementation of business opportunities in promotion, merchandising, pricing, and distribution.
  • In charge of business planning, sales forecast, stock allocation, promotion spending management, and new product launch.
  • As a coordinator between marketing and sales team to co-formulate and execute below the line strategies and activities.
  • Key Roles & Responsibilities

    1. Develop and provide in charge category full year trade strategic direction for customer-based promotion and NPD plan.

    2. Develop in-store merchandising initiatives to facilitate consumer purchase & enhance in-store visibility.

    3. Manage TP and promotion efficiency.

    4. Manage whole brand sales forecast and out of stock.

    5. Provide input and recommendations on BP numbers.

    6. Identify category & business opportunities / initiatives with trade to maximize brand growth

    see above

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