Marketing Manager
ASUSTeK Computer Inc.
Taiwan
1天前

Job Description

ASUS is one of Fortune magazine’s World’s Most Admired Companies, and is dedicated to creating products for today and tomorrow’s smart life.

Our comprehensive portfolio includes Zenbo, ZenFone, ZenBook and a range of IT devices and components, along with AR, VR and IoT.

ASUS System Business Group employs more than 3000 talented sales and marketing people in the headquarters and 74 offices worldwide.

Driven by innovation and committed to quality, the company won 4,385 awards and has been ranked as the most valuable international brand from Taiwan for the fifth consecutive years in the 2017 Taiwan Global Brands Survey conducted by Interbrand.

Marketing Manager is devoted to deliver marketing objective via a planned set of marketing & communication vehicles under global branding framework.

The role is designed to develop local marketing strategy catering for local consumer, and to generate demands and desire toward ASUS products and brand.

Marketing Manager is required to stay connected to new technology, new media, and being on top of new market trend. The last but not the least, he / she must come with an open mind to think globally and act locally .

  • Co-work with product manager and R&D engineer to define product features, unique selling points, and positioning. Generate communication strategy based on the understanding of the product and the target audience;
  • execute the strategy by cooperating with the marketers in each country. Co-work with local marketing teams to create attractive, effective and timely deliverable for the various audiences, which includes both end-

    users as well as channel and OEM partners. Develop and implement strategic messaging platforms, execute marketing plans, and define budgetary parameters.

    Work with cross-functional teams (Social Media team, PR team, Content Management team) to execute product strategies / tactics and deliverables.

    Familiar to market research and consumer study to study consumer insights and cultivate great ideas.

    Requirement

    Passion on information technology industry and products. Positive and proactive attitudes; good communication skills. Strategic thinking and solid in execution. Proficiency in English

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