Associate Product Manager
Merck Sharp & Dohme Corp.
Taipei, TPE, TW
22天前

Associate Product Manager Job

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Enter your email to apply Requisition ID : PRO017621

This role is responsible for (but not limited to) implementation of Multichannel Marketing (MCM) plans for VC BU by planning, designing and implementing programs through innovative channels such as web, email, mobile, iPad etc.

maintaining in-depth knowledge and understanding of key, emerging channels of communications and the latest effective multi-

channel programs / solutions. The role is also responsible for reporting success metrics back to brand managers regarding their MCM plans.

  • Support VC marketing team on effective promo channel mix and channels strategy
  • Ensure high quality of multichannel activities planning
  • Coordinate and support implementation of multichannel projects with a strong focus on digital
  • Collect multichannel best practices from the market for further implementation in company's operations
  • Engage organization on different levels into contribution to multichannel projects
  • Organize internal awareness campaigns to maintain digital mindset in the team
  • Facilitate collaboration with marketing, field sales and digital sales
  • Identify and implement clear KPIs for measuring effectiveness of alternative promo channels
  • Run pilots and testing in order to translate learning into relevant actions
  • Report performance of the multichannel tools and assess them against the business objectives
  • Qualifications

  • Minimum 3 years of experience on multichannel manager role
  • Prior experience in brand marketing in pharmaceutical or FMCG sector is a plus
  • Digital mindset and passion for new technologies in marketing
  • Strong understanding of new technologies and digital tools
  • Strong collaboration with sales & marketing team and execution to drive MCM strategy and plan
  • Proven competency to do project management
  • Demonstrated positive thinking, winning mindset and aggressive working attitude
  • Good interpersonal, communication, and presentation skills
  • Good time management and prioritization
  • Good command of English skills both in speaking and writing
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