Data Analyst
L'ÓRÉAL
Taipei City
17天前

Applies advanced statistical and predictive modeling techniques to build, maintain, and improve L’Oréal databases and CRM.

Work alongside business to answer its requirements and expected outcomes.

Identify Business Needs

Develop innovative and effective approaches based on business analysis, data analysis, data modelling, statistical analysis and predictive modelling.

Build data analysis solutions

Design experiments, test hypotheses and build models.

Conduct data analysis and designs convenient algorithms.

Identify, analyze, and interpret trends or patterns in complex data sets

Present and depict the outcomes of their finding in easy to understand terms for the business stakeholders.

Ensure Data Collection, Quality and retention

Collaborates with CRM manager and Digital Marketing Manager to select the relevant sources of information (primary or secondary data sources, strategic approach ).

Works with Digital IT teams to support data collection, integration and retention based on the input collected with the Digital Marketing and CRM Managers.

Develop and implement data collection systems and other strategies that optimize statistical efficiency and data quality

PROFESSIONAL & TECHNICAL COMPETENCIES

DIGITAL TRANSFORMATION LEADERSHIP

Strategizes digital transformation

Upskills and transmits digital knowledge and mindset

Drives the change toward brand and consumer centricity

Leads toward data-driven organization

DIGITAL BRAND BUIDLING

Is obsessed with consumer centricity

Builds audience through relevant content

Scales consumers and influencers engagement

  • Masters digital marketing tactics
  • DATA-DRIVEN MARKETING

    Optimizes omni-media investments & ROI

    Operates efficient CRM

    Masters analytics and attribution modeling

  • Leverages Precision Advertising
  • DIRECT & INDIRECT ECOMMERCE EXCELLENCE

    Starts with shopper centricity

    Strategizes ecommerce acceleration (pure players, retailers and direct)

    Negotiates with the specific levers for online distribution

  • Monitors online sell-in and sell-out excellence
  • DIGITAL TECHNOLOGY EXPERTISE

    Leads with strong agile project management skills

    Acts as a strategic business partner

    Has deep technical skills

    Focuses on delivery : design / build / run

  • ENTREPRENEUR
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