Applies advanced statistical and predictive modeling techniques to build, maintain, and improve L’Oréal databases and CRM.
Work alongside business to answer its requirements and expected outcomes.
Identify Business Needs
Develop innovative and effective approaches based on business analysis, data analysis, data modelling, statistical analysis and predictive modelling.
Build data analysis solutions
Design experiments, test hypotheses and build models.
Conduct data analysis and designs convenient algorithms.
Identify, analyze, and interpret trends or patterns in complex data sets
Present and depict the outcomes of their finding in easy to understand terms for the business stakeholders.
Ensure Data Collection, Quality and retention
Collaborates with CRM manager and Digital Marketing Manager to select the relevant sources of information (primary or secondary data sources, strategic approach ).
Works with Digital IT teams to support data collection, integration and retention based on the input collected with the Digital Marketing and CRM Managers.
Develop and implement data collection systems and other strategies that optimize statistical efficiency and data quality
PROFESSIONAL & TECHNICAL COMPETENCIES
DIGITAL TRANSFORMATION LEADERSHIP
Strategizes digital transformation
Upskills and transmits digital knowledge and mindset
Drives the change toward brand and consumer centricity
Leads toward data-driven organization
DIGITAL BRAND BUIDLING
Is obsessed with consumer centricity
Builds audience through relevant content
Scales consumers and influencers engagement
Optimizes omni-media investments & ROI
Operates efficient CRM
Masters analytics and attribution modeling
DIRECT & INDIRECT ECOMMERCE EXCELLENCE
Starts with shopper centricity
Strategizes ecommerce acceleration (pure players, retailers and direct)
Negotiates with the specific levers for online distribution
DIGITAL TECHNOLOGY EXPERTISE
Leads with strong agile project management skills
Acts as a strategic business partner
Has deep technical skills
Focuses on delivery : design / build / run