Lead business analysis and development of annual BP plan with marketing team members and cross-functional team to grow category and shares, countering competitor activities.
Lead business-planning sessions, drive marketing initiatives and act as team leader managing resources of marketing projects.
Develop consumer communication or adaptation campaigns along the consumer journey from pre-store, to in-store until post-store.
Lead the planning and execution of POA business cycles and integrated product launches and new initiatives, including launch meetings and sales planning sessions.
Work closely with GSI on research projects such as incidence, equity studies, Consumer / ECP insight generation.
Perform analysis on consumer, market and category trends, pricing, competition and campaigns tracking to understand opportunities and potential.
Own the A&P with expertise in budgeting.
Implement process improvements.
Provide thought leadership to lead and shape the marketplace with cross-functional teams.
Manage 3rd party agency relationships.
Lead and coach subordinates on planning & execution.
Quality Related :
Participation in product field action process.
Ensure all procedures are followed.
Report significant quality event and product complaints according to related company policy and procedure.
Highly strategic business acumen with the ability to facilitate fact-based decisions and take calculated risk.
Insight driven; put consumer and customer need at the centre
High performance team player with can-do mindset
Outstanding communication skills; Ability to think analytically to understand complex or ambiguous problems or issues and communicate problem statement and recommendation clearly and concisely
Innovative and execution excellence oriented; Ability to look at big picture and with attention to details concurrently
Strong people skills and stakeholder management
5+ years of progressed experience in Marketing. 2+ years of experience in people management
A Bachelor's degree is required; Post-graduate degree or equivalent is preferred.
Bi-lingual (English / Mandarin).