Category Marketing Manager
Logitech
Songshan Dist., Taipei City
32天前

The Role :

The Country Category Manager functions as a key role in driving "CCP" category hyper growth and gain share in Taiwan market.

The position works closely with different functions including Cluster Team, AP Marcom (Marketing Communication), trade marketing (ONL / OFL), sales team and other supporting team to drive the category strategy into action and lead to develop marketing programs to ensure the achievement of the category target.

He / she needs the integrated capability and should have strong mind of ownership and self-motivation.

Your Contribution :

Be Yourself. Be Open. Stay Hungry and Humble. Speak up. Collaborate. Challenge. Decide and just Do. These are the behaviors you'll need for success at Logitech. In this role you will :

  • Responsible for developing Market programs & campaign for the category
  • Responsible for creating, delivering and executing marketing tactics and advertising campaigns related to respective category
  • Drive brief & creativity execution with agencies and other counterparts
  • Develop and manage partnership and leverage internal & external resources efficiently
  • Evaluate Marketing and Sales Promotion programs KPI & ROI
  • Contribute to brand strategy development and deployment for local market
  • Study the competition closely and help the team highlight our SIP and Advantages over competition
  • Analyze data by Country and to help Sales Teams identify opportunities with each customer
  • Manage Category P&L and deliver quarterly or annual target of market share and revenue growth
  • Key Qualifications :

    For consideration, you must bring the following skills and behaviors to our team :

  • 5+ years of experience in the marketing function of consumer goods industry.
  • Experience with full marketing mix, developing marketing plans and 360 campaign
  • Experience in developing a brand, strategy recommendations and successfully growing a product line
  • Passion for consumers’ needs and business dynamics
  • In-depth experience in understanding customer preferences, attitudes and other factors that influence marketing plan andcampaign
  • Excellent communication and presentation skills with the ability to influence brand strategy across the organization, is required.
  • Ability to view issues from a broad strategic perspective and strong experience in problem solving, influencing and decision making.
  • Organizational savvy to understand how to get things done in a matrix organization
  • Creative and strong writer
  • Team player great communicator
  • Self-management skills and self-started attitude highly valued
  • English and Mandarin fluent verbally and written is a must
  • Logitech is the sweet spot for people who are passionate about products, making a mark, and having fun doing it. As a company, we’re small and flexible enough for every person to take initiative and make things happen.

    But we’re big enough in our portfolio, and reach, for those actions to have a global impact. That’s a pretty sweet spot to be in and we’re always striving to keep it that way.

    All qualified applicants will receive consideration for employment without regard to race, sex, color, religion, sexual orientation, gender identity, national origin, protected veteran status, or on the basis of disability.

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