Marketing Intern - Market Research
Logitech
Songshan Dist., Taipei City
25天前

The Role :

The Marketing Intern is responsible for consumer research and analysis based on gamer shopping behavior and consumer insight.

Your Contribution :

Be Yourself. Be Open. Stay Hungry and Humble. Collaborate. Challenge. Decide and just Do. These are the behaviors you’ll need for success at Logitech. In this role you will :

  • Design and conduct gamer shopping behavior research and explore points of interactions
  • Deep dive with gamers with focus group research to have qualitative insight for marketing communication
  • Assist to develop consumer IMC based on consumer insights to tie in with quarterly cluster plan
  • Work with consumer marketing and agency to standardize merchandising strategy both online / offline based on consumer centric point of view.
  • Key Qualifications :

    For consideration, you must bring the following minimum skills and behaviors to our team :

  • 4th year university students
  • Marketing, Statistics or research related major
  • English writing / reading ability
  • Minimum 24 hrs of work time required per week
  • In addition, preferable skills and behaviors include :

  • Passion about gaming, familiar with environment of eSports
  • Act fast, think fast, able to work against time
  • Education :
  • University or above
  • University or above
  • Logitech is the sweet spot for people who are passionate about products, making a mark, and having fun doing it. As a company, we’re small and flexible enough for every person to take initiative and make things happen.

    But we’re big enough in our portfolio, and reach, for those actions to have a global impact. That’s a pretty sweet spot to be in and we’re always striving to keep it that way.

    All qualified applicants will receive consideration for employment without regard to race, sex, color, religion, sexual orientation, gender identity, national origin, protected veteran status, or on the basis of disability.

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